List Building: Tips to Build Your List

By: Kishore Kumar1

If you have been in internet marketing for long, you should know that one of the essentials to success is building your own list.

Whether you are selling your own products, selling on eBay, affiliate marketing, for more detail go to: marketing or anything else online, you must have your own list.

Why? Just as in the offline world, people buy based on relationships. They buy online at a specific store or have their haircut by a specific stylist because of the relationship.

The relationship contains a certain amount of trust which helps people feel comfortable purchasing.

Unless your customer is simply desperate or you have written the best sales letter in the whole world, you will not sell most visitors on their first visit to your web site.

As they are exposed to you and your name and your product several times, their trust level goes up. Once it is high enough for them to buy from you, you must be able to communicate with them again.

Without a list, it is hit-or-miss. They might click on your PPC link again, but then you pay for it again. But if they are on your list, you can email them once a week or once a month, for more detail goes to: so they donít forget who you are when they are ready to buy.

So what are the seven steps to building a list online fast?
You must create a landing page or squeeze page on your web site where they can send you their contact information. Make this form really easy to use, and give them some incentive to use it. For example, offer them a free newsletter, recourse, ebook, or sample if they opt-in to your list.

An auto responder service is a must so you can send them automated responses and follow-up letters. You may think you can do it easily enough, but once you have a few hundred names on your list, it will become a nightmare.

A good auto responder service can be purchased for about 20 dollars a month, and it is well worth it.

You must drive traffic to your web site. It should be good, quality traffic that has the same general demographic as your typical customer. PPC is good for this, just be sure you choose your keywords carefully.

If you are selling specialized flowers, you donít want to pay for all types of clicks in the flower arena--bid on specialized words.

Write articles about your area of expertise and the subject of your web site and submit them to the online article directories. Partner with non competing businesses that sell to a similar clientele.
if you are a veterinarian, you might partner with a dog-trainer. You are not competing with them directly, but you can both benefit by getting to know the othersí customers.

You must send the subscribers strong, highly informative, useful emails. They will not open your emails for long if they are not getting value from them. Do not be afraid to give away great ideas in your emails.

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