Learn Maritime Strategies From Maritime Strategic Consultants

By: Ferdi Stolzenberg44 Ferdi Stolzenberg44

Maritime Marketing - Increase The Customer Base

Maritime marketing can be a real boon for the ship owners in terms of new customers.

It is very important to claim customer loyalty before going for any major investment in a business. A maritime industry is no different because here the customers have to be won over from other companies. Shipping is a very volatile business and the demand differs in each and very season. The competition actually arises in the month of spring when people look out to travel aboard with their families and book up ships. Maritime marketing strategies can really ease the troubles of a ship-owner in wooing customers.

• Find the most important demographics of the loyal clients and learn how to please them. This can include special catering facilities for such people, special attendants and also various amenities. A ship owner can also learn how to attend to similar prospects in the future.
• Try to create awareness about the ship through advertisements on the net and captivate present sales opportunities.
• One can also receive full reports on the effectiveness of the marketing program
• Focus all the marketing efforts on the most gainful message.
• Identify potential prospects through the website and get an appropriate response from them.

It is very important to understand the government rules and regulations before venturing into the sea fare business. Here are some important things that a customer can learn from a maritime marketing strategist:
• One can arrange the right kind of finance from the most suitable lenders. Also learn about how to present the company to the most potential of lenders to get easy loans at reasonable rates. The right kind of presentation before lenders is quite essential in terms of past and present industry knowledge. Shipping is a risky business, and the lenders are quite cautious in giving loans in terms of seeing the assets of the borrower.
• How to present yourself in front of the lender to get the right kind of a loan against a tangible presentable cash flow.
• An immense knowledge can be gained about the operations of a ship and crucial technical knowledge pertaining to its maintenance.
• What should be done to avoid a ship loss, which is rising quite frequently now?
• Important points about the safety issues of a ship and the benefits incase of unanticipated accidents. Get help from the shipping body of the USCG about any maritime accidents that one suffers.
• As a ship owner it is very important to understand the needs of the customers for higher rates of success.
• A large amount of competition exists today in the maritime industry and ship-owners have to really contest with the government vessels. Apart from cost reduction, significant efforts have to make through maritime marketing to attract tourists.
• Container insurance is also an important part of the vessel maintenance.
• Get monthly reports from the International chamber of commerce about the increasing competition and new industry regulations.
• Learn important reasons of engine room damage caused by fires.
• Important amount of information can be acquired about the currency control laws.

Call Ferdi or Noelle : +852 2537 4807 or email to [email protected]

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Ferdi Stolzenberg is author of this article on Maritime marketing. Find more information about Maritime marketing here.

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