Do not underestimate the importance of having a good e-book internet marketing strategy. It will make or break your success in terms of the number of copies your e-book sells, and the revenue and profit you ultimately receive from sales of your e-book.
With that in mind, here are five vital components for your e-book internet marketing strategy.
1. Set up a Web Site
The first and most important weapon in your e-book marketing arsenal must be a web site containing a sales page for the e-book. For more detail visit to www.ebook-author-interview.com .This needs to be a page dedicated to information about your e-book only. It is even better if you set up a dedicated domain name and site for the e-book. Now that web hosting packages are available for just a few dollars a month, and you can get a package allowing unlimited sites in one package, you strongly recommend giving your e-book its very own site.
Your sales page should be well-designed and contain plenty of information about your e-book. This information should include features and benefits to the readers, and of course, testimonials from your satisfied customers. And if you expect to have credibility with potential customers, your sales page needs to be free of little errors.
2. Build Your Own Mailing List
If you don’t already have a mailing list and your own newsletter, start one. You may already have heard that, on average, people need to see a marketing message seven times before they will take action and place an order. A newsletter is a great way to keep your message in front of your audience on a regular basis, and at the same time you will be building up their trust in you as they get to know you and the quality of your information.
You might send out a regular newsletter - for example monthly or weekly - or you can set up autoresponders to automatically send messages at specific intervals. An autoresponder can send a given message at a specified number of days after the subscriber signed up to your mailing list.
3. Sell Your E-book Through ClickBank
Why use ClickBank? There are several reasons why you recommend that you consider selling your e-book through ClickBank.
First, ClickBank is a very experienced partner to have when selling an e-book. That’s what they specialize in. There are already 10,000 publishers and authors selling information products using their system. But there is something even more important than the number of publishers. It’s the number of affiliates. ClickBank have an army of 100,000 affiliates ready to ‘jump on your bandwagon’ and start promoting your hot new e-book.
Second, ClickBank has a neat payment processing system. If you use ClickBank you will not need to set up an expensive merchant account with your bank in order to accept credit cards online. Setting up a publisher account with ClickBank costs just $50 or so.
4. Article Marketing
Article marketing involves writing articles and making them available for webmasters and editors to publish. The greatest exposure usually comes from listing the articles at article directories such as EzineArticles and IdeaMarketers. For more details go to www.create-own-ebook.com .This allows anyone to publish the article without any fee to you, the author, provided they include your 'Author Resource Box' at the end of the article.
To promote an e-book successfully using article marketing you should write articles on topics closely related your e-book. Your author's resource box should be a small paragraph or two about you including a direct link to the web page for your e-book.
5. Pay Per Click Advertising
Pay Per Click (PPC) advertising is one of the quickest ways to drive traffic to your e-book’s sales page. It is certainly not the cheapest source of traffic, but it is probably the most effective technique to guarantee a large quantity of traffic, fast.
With Pay Per Click advertising you bid the maximum price that you are willing to pay for each visitor that clicks on your listing and comes through to your site. The more you bid, the more likely your listing will show. Many webmasters obtain traffic for $0.05 to $0.15 per click.
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