Optimizing Paid Search Campaigns involves analyzing large volumes of data from present and past campaigns. The essence is not just any data, but data specifically modeled for unique business requirements and in line with a company’s Digital Marketing Strategy. In technical terms, this translates to automatically collecting, integrating and transforming search campaign data from various sources (AdWords, Bing Ads, CRM systems etc.) and providing Campaign Managers the ability to make informed decisions through self-service or managed service reporting and analytics. Using cloud based technologies implies that the capital and on-going costs of Digital Marketing Data Warehousing are low with almost no lock in allowing clients to quickly test the cost/benefit investments in their Paid Search Optimization efforts.
So how does a typical implementation work? It all starts with integrating your AdWords/Bing Ads accounts and sources of conversion data (web analytics tool, crm etc.) with our backend infrastructure in a manner that is completely transparent to you. Our Data Warehousing Consultants will quickly capture your business requirements and build customized ETL processes to store your data in a format that will allow you to answer tactical and strategic questions about your current and past campaigns. Once the integrations are built, data is automatically pulled from source systems on a scheduled basis. We work with your team to build online dashboards that you can access anytime or you can use your internal resources to do self-service BI. We charge for data hosting as an ongoing, monthly fee. This cloud based Data Warehousing allows Campaign Managers to do powerful analysis without having to worry about data complexities, technical skills availability, cost and process constraints that they would normally face if attempting to build such Search Optimization solutions internally.
Apart from low startup cost and very small implementation time frames, the other neat thing about LVMetrics Digital Data Warehousing solutions for Paid Search Optimization is the fact that the offering is built grounds up for our clients’ specific business needs. This is not a generic, product that provides common minimum functionality in an attempt to work for multiple clients. These are highly tailored and flexible consulting solutions that add a new dimension to your overall capabilities around data driven Digital Marketing
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Do you do Paid Search Marketing at scale and need help streamlining your measurement and data integration approach? Do you struggle with measuring your Search Optimization Campaign Performance in a timely and effective manner? Talk to us today or visit our Digital Data Warehousing Information page for further details.
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