Kushagra Bajaj: An Empirical Business Tycoon

By: Kushagra Bajaj


“Whenever you locate yourself on the periphery of the majority, then it is the high time to just pause and reflect…” An identical utterance has been confirmed by Kushagra Bajaj, who took his business to the crest in just only 11 years of his corporate journey.
The Triumph, reaching to astonishing revenues really makes him a fascinating business planner, who fetches a non-achievable stature to sugar and power plants. He sets him to lug a fresh success in the impending years.

Arriving from most worthy and commendable Bajaj Group, Kushagra Nayan Bajaj (36) is one of the prominent and influential business personalities of India. Presently, he is the Vice Chairman of the Bajaj Group, Chairman of Bajaj Corp Limited and Joint Managing Director of Bajaj Hindusthan Ltd (BHL). In the year 2002, after getting higher education from Carnegie Mellon University and Northwestern University, he joined Bajaj Hindusthan Ltd (BHL) as Chief Executive when the total revue of the company was 300 crore that turned to 1,800 crore in just 5 years with ever striking strategies of Kushagra Bajaj. At present Bajaj Hindusthan Ltd is capable to achieve a garland of best, finest and highest contributor of sugar business in India. In last three to four years, he is incessantly putting his efforts to become a business tycoon in power industry as well.

Currently, Kushagra Bajaj under power sector already invested with 2,300 crore for the set up of 450 Mw five coal-fired power plants; where in future it raise to 870 MW. Apart from this, he has already been invested with 12,700 crore for the project of 1,980-Mw power project at Lalitpur. This is not enough with his business planning, as per recorded interviews; Kushagra Bajaj has committed to carry his power business to the range of 20,000 crore in the next three-four years. In the same layout, Bajaj Group has already being invested thousands of dollars with foreign companies in order to start with power plants. The group has bought a coal mine in Indonesia with recoverable reserves of 100 million tonnes that alone can sustain the project for a decade. Now a question arises, that what compelled the younger Bajaj to put 15,000 crore (150 billion) in power in the first place? For this he says, "Power will give us a huge cash flow and a fixed return, unlike sugar. We have an assured return of around 15 per cent in power under the cost-plus model”.

Kushagra Bajaj leading his business empirically, and of course, why he can’t! Since he has got all those essential traits, such as Constructive Emotions, Intelligence and Smart Mind, Risk Taker, Learning Power, Focused and Determined, Work and Personal Life Balance, Social Responsibility, & Gives Fresh Blood a Chance, etc., possessed by a Business Tycoon with an empirical approach that makes him standout in the cluster of similar one’s.

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Kushagra Nayan Bajaj (35) is one of the influential and powerful business personalities of India. He served as the Chief Executive Officer of Bajaj Hindusthan Ltd., since August 20, 2006. Kushagra Bajaj has been Vice Chairman of Bajaj Hindusthan Ltd.

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