Know about Google Adsense program!

By: Bindu Garg

Online business is growing and the growth will never experience a decline in the foreseeable future! Each day the blessings of making business through internet are being realized and appreciated by newer internet users. There is a significant shift from the traditional marketing activities to online marketing. Promotional strategies too, have experiences a revolutionary change with the advent of online advertisement industry. Easier access, operability, wider range of targeted customers, rising popularity etc. have already made this industry a multi-billion dollar one. Many advertisement agencies and companies either have shifted from or added to their existing traditional advertisement strategies these newer, stronger, more effective online advertisements. But the internet giant Google has made its presence in this sector most prominent by its two online advertisement related programs called Google AdWords and Google Adsense. Help visit to through Adsense alone, people are making money that goes way beyond their salaried income. Before giving a brief idea on how to make money through Adsense websites, let us have an idea about these successful Google programs.

You must have already noticed ads with an attached tag reading “Ads by Google”. These ads are under Ad Words and Adsense programs. Companies, corporate bodies and individuals running small or large businesses sign-up with Google AdWords program to have their ads published in different websites or blogs. Interested hosts who agree to publish the ads at a cost enter into an agreement with Google through its Adsense program. Google acts as an intermediary interface, taking the ads from the ad providers and publishing them to AdSense members’ websites. Ad providers pay Google and Google pays a share of its earnings to ad hosting website/blog (an Adsense member). This is the simple mechanism how AdWords and Adsense work.

To make best use of this monetizing program, you need to sign-up for a FREE Adsense membership and agree to publish ads on your own website or blog. If visitors arrive at your website and click the ads as a natural gesture, you start earning money. That is pretty simple! For earning a few cents – it is simple indeed. But if you are serious about earning a handsome amount through Adsense program you need to do take the following steps:
- Read the basics of Google Adsense from its homepage at Learn about terms and conditions, program policy, do’s and don’ts and details like Adsense for Content, Adsense for Search, Adsense for Mobile Content, Adsense for Feeds, Adsense for Video, Video Units, Referrals etc.
- Create a website or blog with interesting topics and contents that will attract people
- Sign-up for a FREE Adsense account. Fill-in the details basing on the basics that you already learned.
- Post the AdSense ads with the help of the code generated during your sign-up process.
- Apply tips and tricks as given in Google Adsense related web pages, blogs and forums. A good idea is to read the award winning book titled, “What Google Never Told You About Making Money with Adsense” by Joel Comm. The 4th edition (2008) book may cost you something between $10 and $40 depending on your location.
- Carry out a good and methodical Search Engine Optimization (SEO) for your website or blog to be found by internet users. Apply popular web-traffic tips and tricks.
- Update/upgrade your website/blog regularly.
- Never entice your website visitors directly to click ads on your Adsense websites.
- Never click your own ads – let the clicks come naturally from others.

Adsense can bring you a lot of money. Google is very strict about its Adsense program policies but is very generous in keeping a steady flow of revenues to your account provided your Adsense websites or blogs meet the desired standards.

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