Jewelers’ Tactics: Riding The Runway Trends

By: Lina Lambert


Increasing coverage and customer appreciation is number one priority to all retail jewelers today. With so much competition all vying for the limited consumer attention, innovative ways to stand out can help businesses sell their stainless steel jewelry more effectively.

One of the great ways for retail jewelers to get notice is by not competing with other luxury industries head-on but by creatively complimenting them.

Stainless steel jewelry is one of the most flexible products to market due to the wide range of themes, styles and designs that it can be incorporated. Being in a very unique standpoint, jewelry can go well with other fashion trends and using the coverage gathered by related products like apparel, shoes or bags, retailers can utilize the hype to share customers' focus and also put their products under the spotlight.

Customers want more value today and by relating jewelry with related products in the runway, retailers can show consumers a clear picture on how their accessories can compliment their personal style. At the moment, jewelry stores tend to display their products on its own and only provide technical details about the jewelry (i.e. quality, materials, craftsmanship, carats, etc.). As far as merchandising is concern, this is very straightforward and maybe good for high-end jewelry but for the ordinary customers just wanting to find a great pair of earrings to match their black dress, technicality can be very overwhelming and some would even careless.

Most fashion magazines and apparel store websites offer a section known as "Wear it with..." which suggests to customers which products can be worn with what. This is a great tactic to increase sale and jewelry retailers can also use it to further engage and entice customers with their products.

The added service of providing a styling suggestion, (for example, what kind of dresses a certain style of necklace can compliment or whether a certain type of earrings can be appropriate for work) can go a long way to ordinary shoppers wanting to vamp up their fashion sense. When done effectively, retailers can also use this merchandising trend to introduce related jewelry to customers and hopefully increase the sale.

Add-on services are nothing new to retail but with the ever changing consumer behavior today, jewelers may need to get creative to grab the attention of customers. And sometimes, trying to take down the competition may not be as useful as complimenting them. As the common saying goes, "If you can't beat them, join them."

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Lina Lambert, loves to write article out from her collections especially accessories, gadgets and jewelries from Inox Stainless Steel jewelry either for men and women as alternative metal jewelry. Visit the website and learn more about the products that beautifies men and women as mens steel jewelry and womens steel jewelry respectively.

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