Is Google AdWords an Expensive Affair?

By: Michael Russell

Some of us may have noticed the ads on the right hand side of a Google search page, well they are also known as paid listings and the advertiser has to pay Google for each click on his/her ad by any visitor.

Today, many prime search engines are accepting paid listing or ads for commercial benefits. It is advantageous to both- the advertiser as well as the search engine site. Many people feel that Google AdWords is a costly affair and they ask for exorbitant amount as fees. But, in reality, it is not the case. Google just charges around 5 dollars as activation fees and balance fees depend on the nature of the ad and its placement.

Google gives high value for money, it is one of the major search engines for online visitors and advertisers have experienced increased traffic towards their site plus instant popularity through Google AdWords and their novel scheme. The paid listings are placed in such a way that they instantly catch the attention of the online viewers if they happen to visit the search pages or SERPs.

Some of the advantageous features of Google AdWords are as follows:

The paid listings have high viewership potential due to their prominent placement

These ads get instant appearance on the search engine result page, once you have paid the nominal fees

Such medium helps you build a creative and killer ad with lucrative keywords that can be associated and linked to your website.

It is up to the advertiser to control the expenses depending on the quality of his/her ad campaign

Such aggressive advertising strategies are a hit with one and all. Advertisers can tailor their advertising budget to get high ranking minus expensive fees. For example, the CPC or cost per click has higher value even though it is a bit costlier than the others. They are usually positioned in a prime spot on bluish background at the top and front of the search result page.

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Google AdWords Magic campaign instigates high ranking for your website with increased traffic of new and old visitors. The cost factor is reasonable considering the amount of exposure an advertiser gets from the powerful medium. Moreover, quality ads do not require the support of a costly budget to be amongst the front runners. Interested parties can also take the help of AdWords courses

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