Internet Marketing Management

By: Mel Joelle

As an online business owner, you likely already realize the importance of having a solid marketing program. You have probably already begun to optimize your website or have hired a professional to do so for you. What you probably have not done is developed a management plan for your marketing efforts. Managing your marketing plan is an integral part of any successfully business enterprise.

Let me share what Optimum7 does to manage its Internet Marketing process for each and every one of our clients.

1. Create an Execution Plan and Schedule – an outline with dates that provides a map, a direction, tasks and deadlines. This requires a very well designed process.
2. Extensive / Exhaustive Keyword Research – the cornerstone for any internet marketing strategy whether it be SEO, PPC Management, SMO et al.
3. Onsite Optimization – lays the foundation for Organic Optimization / Search Engine Optimization.
4. Ongoing Optimization including Offsite Optimization – this sets the routine of generating a continuous, sometimes intense, flow of fresh, non-duplicate content. This includes the active addition / indexation of the new content on the website itself and the professional syndication of optimized versions of new content to generate Backlinks from the strongest websites possible.
5. Analytics – constant monitoring using Google Analytics and other sophisticated tracking software to understand the stats.
6. Responding to the Analytics – by understanding the interaction of the searchers with the search engines and ultimately your web pages, you can then learn what elements are working well and which ones need to be improved, replaced or eliminated to maximize targeted traffic, conversions and sales.

Of course, if you seek to manage and implement your own internet marketing program, you should follow this outline being sure to spend considerable time on developing the processes that are only mentioned above. It’s the processes that are reproducible and repeatable that generates the results. The management is what keeps the processes on track and on time.

Clearly, many businesses choose to work with an SEO Company to manage their Internet Marketing efforts. That keeps us in business of course! Frankly, it is hard to imagine that there are many successful online businesses that do not at least get major assistance from a Professional Internet Marketing firm. The processes are so numerous and increasingly sophisticated that even large companies with onsite staff require a steady hand to keep the processes sharp and performing well.

Managing your Internet marketing efforts is an essential part of any business plan. If you seek help or guidance for your Internet Marketing Program, contact us for a no-obligation initial consultation.

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