The times definitely have changed. We have entered a post modern world where the world has transformed into a global village. Definitely, everything has evolved and transformed into a different sort of age. We now live in a world ruled by the internet and it has become the ultimate source of power.
Marketing and advertisement is a way to sell the product to the consumer and to ensure that more and more people get attracted towards the product and it would increase sales. In the twenty first century multiple ways of marketing are now at our disposal. Television, newspaper, billboards etc are to name a few. But with the mass popularity and usage of internet, internet marketing has become an important means of advertisement. Internet advertisement has become very common as more and more people are using the internet on a daily basis.
If we open our email inboxes, we get overwhelmed by the number of emails we receive on a daily basis about different products. Email marketing has become a top source of sales of products. It has been seen that a different customer range has been targeted because of email marketing.
Internet advertisement has also become popular because of the number of hours more people spend on the internet. It has attracted more and more people and it shows how much our generation has become dependent on the internet. We use it every day and throughout the day. Internet marketing hence benefits from this as it can use the target audience and make them useful.
There are several ways through which it is done. Advertisement is done through social networking websites, movie websites, newspaper websites etc. it can reach further than the old fashioned ways of advertisement. More than just attracting people it is also about targeting the right kind of audience. Hence, by knowing the purpose of the website and their usual audience, the companies utilize that information and use it for their advantage.
Conclusively, marketing has taken a new face with the advent of internet. It has exploded in a way that was not there in the previous years. It has become so abundant and massive that it is hard to ignore it. It has become an innovative way to utilize the powerful to expose the world to a better range of products. It is to inform the consumer of his rights and his choices.
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