Intelligent Bidding with Google AdWords

By: Michael Russell

Google is a pretty complex network and it has similar rules of governing the cost of AdWords, its most productive and comprehensive tool for Internet based advertising. They have also come up with a newer and innovative tool for bidding which makes the bidding process as a scientific identity and not a gamblers lure.

Coming back to AdWords, Recession has caused many advertisers to rethink their marketing strategies but even in such times Google AdWords has proven its worth. But, you have to be intelligent enough to bid for keywords. The process is such that the first page bid is for lower position keywords and it is recommended that you should be bidding high to be there on the first page. But the interesting gambit lies in the estimate about the bid price to stay right up there.

Another luring ploy is choosing and persisting with a keyword. Thus, Google came up with this tool called Bid Simulator. This simulator replicates the original scenarios and gives the advertiser a rough idea about the bidding process. The tool provides information via a graph and there by serves as a great help in figuring out the extra costs incurred to stay at that position and how to enhance the position in ads. If at a $5.25 rate you can stay at a particular position, then the estimator shows the range of projected nodes with variation in price points. Thus, it would help you bid higher if you feel that your business is going to fetch you new customers the AdWords way.

The simulator basically predicts based on the last weeks performance and data that is obtained for a particular keyword. The projections are generally accurate and though can’t be completely trusted provides an estimate about how to go about with Google AdWords. In a way bid simulator can be a time-savior letting you feel the real bid and thus deciding upon the expenses. It not only allows viewing of graphical suggestions but also prompts simulated changes. On the whole, Google AdWords is largely supported by the Bid Simulator. But, along with it there are other professional courses which can help learn more about the bidding with Google AdWords.

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Learning about Google AdWords bidding was never as easy as it is now with AdWords Magic. With our high end AdWords Management campaigns, we can make you an expert not only with AdWords but also with its much complicated bidding process.

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