The IDX (Internet Data Exchange) is used to display multiple listing service (MLS) listings on any real estate website. In todays real estate market where finding the buyers have become very difficult, the importance of IDX and Facebook IDX integration is increased manifold. Initially it was just used as an in-line-frame or I-Frame technology in which the contents of the MLS is just displayed on the website, and there is no other function of the IDX. However, by looking at the popularity of the IDX for real estate brokers, the providers have included various other features such as advance search options, Google Maps integrated searches, alerts through emails, and above all Facebook IDX integration.
As time goes on, Facebook IDX integration becomes more important for the success of any real estate brokerage firm. There are various providers that are available in the market which offer services to integrate the IDX directly onto the Facebook page of any realtor. Once your Facebook IDX integration is enabled, the visitors can directly run searches from the Facebook page of your company. With the increasing popularity of social media, Facebook becomes a favorite place for many online marketers, and real estate companies are not the exception. Every day millions of people log in to their Facebook accounts, and this makes it possible for marketers to reach directly to all the customers in short time.
If you have a real estate brokerage firm, and you are also using an IDX, Facebook IDX integration is something that is unavoidable for you. The providers are offering various features for their Facebook IDX integration service in order to differentiate their products from the competitors. These advance features include property mapping, customize the look of your Facebook search page, control panel, logo of the company in the search box, and other attractive features. Using social media to promote your business becomes the key to success for any business, and when we talk about social media, we cannot avoid Facebook as it is the largest social media network. For Realtors, Facebook IDX integration is extremely important to remain in the market.
The importance of Facebook IDX integration is increased even more with the emergence of smart phones and mobile devices. Many providers are now developing Facebook IDX integration mobile apps. With this service, people are able to run the IDX property searches directly from their Smartphones from anywhere by logging on to your Facebook page. While developing the IDX integration, the key is, how user friendly your Facebook application is. You must keep in mind that visitors always want easy property searches, as they do not have a lot of time. If your Facebook IDX application is not user friendly, they have the choice to go to any other Realtor to find the home of their dreams. You need to keep the options as simple, and user friendly as possible.
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You want to know more about IDX integration and how it impoves real estate business. The information about facebook IDX will allow you understand how to succeed in the business.
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