Improving your local SEO

By: Cesar Muler

Interested in increasing your website’s visibility, attracting more visitors and gaining a higher popularity in the online environment? Consider local SEO, a marketing practice that allows you to help people associate your website with your current location. For this, besides the keywords that you use to get more traffic, you also need to use the name of your city, town or region, to make sure you target a specific audience.

However, the first thing that you need to do to improve your website’s search engine position is not to decide on which keywords to choose, but to understand how search engines work. It is important to acknowledge the fact that they run based on some complex algorithms that match your website with some people that may be interested in the products or services you offer, or in the content presented by your website.

So, until you do not understand how search engines can work to your advantage, you should not decide on some keywords and start to use them. Consider contacting a local SEO agency that would do the work for you. In this case, you only need to have a basic knowledge on search engines and their functioning and focus more on what you want from your website, how many clicks a day, and how many visitors transformed into actual buyers.

One of the most important B2B marketing strategies used by companies refers to the creation of a website that is optimized not only for people and search engines, but also for mobile devices. We live in a world where most people use their smartphones and tablet computers, instead of their personal computers. In fact, it is estimated that people who search for a restaurant, hotel, or travel agency in a certain area do this while using their mobile devices, not PCs. For their convenience and for your own good, too, optimize your website for mobile devices, as well.

Improving the visibility of a website for people that may be interested in the products, services or content that you offer, for search engines and mobile devices should be done not only by focusing on the keywords you use throughout your Web pages, but also by using meta tags. These are HTML or XHTML tags included in the head section of a Web page and that provide metadata about that particular page. By using meta tags, your website will reach a higher position in search engines.

At the same time, do not use too many images or videos on a Web page, because this would affect the load speed of the page and, as you know, the more it takes a Web page to load, the more chances you have to lose potential visitors, because no one is willing to wait tens of second, or an entire minute, for a page to load. Improving a website’s load speed is another important element included in B2B marketing strategies that companies should consider when implementing a search engine optimization procedure.

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