How to start an online store?

By: Sneha Shah

Opening a store is not very advisable in today’s times. Instead, it is better to go for an online business. You need to hire less people for an online business. Products can be sold 24/7. It is absolutely okay if you don’t have in-stock products.

Dressing up everyday would also not be necessary in case of an online business. The only thing you need to pay for is the domain and hosting fee which is a lot cheaper than purchasing a shop in malls or complexes on lease. Moreover, anyone can create an online store.

• The basic requirements to develop an online business

To attract customers and build up their trusts, it is very important to own a domain name. It is definitely not advisable to develop an online store using blogger or word press. Get your own domain name which would represent your business well. Next thing you need to have is a good hosting with nearly 100% uptime. This will keep your business or store open 24/7 on the internet. In order to have a good hosting, go through the reviews on the internet. In case you are not willing to spend extra money on hosting, blogspot or word press can also be used. However, this has a lot of limitations.

• The important information on the site

Categorize your products. This will help the visitors in searching for the product they require. Put the pictures and provide necessary information about the products. Mention your product’s cost.

• How to market the products?

To make sure your products are sold, marketing should be done both online and offline. Don’t fail to put your site address on packages and bags. Newspapers, radio and television can also be used to advertise your site. You can also offer a discount to tempt the customers to buy your products online.

• Other points to keep in mind

You should have search engine optimized website so that your website appears on the first page of Google search. Be innovative in selling your products. Be well aware of the market demands. Always remember, if your product has no market, it has no customers. Keep your site updated and also keep a track of your competitor’s products and prices.

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