How to find Professional Salon Hair Products at Huge Discounts

By: Richard Palmer


Three decades as a hairdresser has brought by my chair changes in hair care, color and perms that couldn't possibly have been imagined back in the early days of Vidal Sassoon. Nano Technology has entered the arena - bringing with it changes that are immeasurable in benefit and performance. From early Redken and Jhirmack to Pureology, Alterna, Kerastase and the like, we have moved from simple ph balanced cleansers to scientific marvels.

We started many years ago being a bit apprehensive about selling a bottle of shampoo that cost $5.00. We now have products in the salon that go out the door for $150 a liter. That's just for the shampoo. You need the companion conditioner as well. By an order of magnitude these products have changed the way we view quality hair care.

If you consider that comparatively we pay 10 times the amount we did on gasoline, candy bars, snow tires, automobiles, housing etc., it's more easily understood. Still, I have a difficult time wrapping my head around paying $150 for a liter of shampoo and another $150 for the companion conditioner.

All along the way, the usual logistics and distribution companies play their roles and bump the price before it finally gets to the consumer. These margins are what ultimately spike the retail price to the levels that make it difficult for some consumers to afford these salon luxuries.

Discount salon products are brought to you by way of having substantially less overhead. The online retailer isn't saddled with the usual insurance, heat, lights, store front, leases, etc., that the salon owner has to deal with. Though some of us maintain a salon, warehousing product can be done in minimal low rent space, instead of the pricey mall experience.

SalonProDirect.com and a multitude of other online retailers have risen to the occasion to usurp these expenses via the digital universe and can now bring to your doorstep these same products at substantial savings. You can now purchase online the finest quality hair care products - the very same products you enjoy from your local salon - delivered to your door at drastically lower prices.

This is accomplished by saving you sales tax (except in our home state of Washington) and offering Free Shipping on orders over $75 (half a liter of shampoo to those of you with champagne tastes.) Being able to market products and services worldwide gives the online retailer the opportunity to take the Costco approach of leveraging quantity instead of margin.

You will find online retailers prices to run the gamut from full retail (and sometimes even a bit more) to as much as half off. As with any retail operation, we can occasionally get special discounts from our distributors and couple that with our volume purchasing power to put us in the position of acquiring product at much less than the average salon owner.

The world of discount salon products is no different than any other online retail niche and the buyer should use the usual caution as you make your purchasing decisions i.e. the vendors "satisfaction guarantee" policy, their guarantee of authenticity, return policies, privacy policies, and the secure transaction measures they have in place.

As for product that has been tampered with, if you have any suspicions, I would approach the vendor immediately. They should be more than happy to accept returns on questionable product. If you have evidence of product that has been watered down or adulterated in some manner, I would contact the manufacturer directly to deal with a vendor misrepresenting their product in a fraudulent manner.

So rest assured that we and our friendly competitors in the marketplace are here to offer you the power of the web and e-marketing to save you some money and get your products delivered to your door. I personally have had the pleasure of developing customer relationships with people from the Australian Outback, South Africa, Beirut, and the far reaches of Northern Canada - all from this same laptop I'm writing this missive.

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Richard Palmer has 3 decades behind the chair as a hair designer and salon owner and currently has a web site where he sells discount salon products. You can visit his website at www.salonprodirect.com

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