To promote your business or services online, you can write classified advertisements and post them on the internet with any of the advertising websites. A classified advertisement is a simple and effective way to market your services or business. Posting them online, will help you broaden your customer base for your services. Instead of giving ads in the newspapers which usually charge on per-line basis and therefore, the ads have to be short in size, you can give longer ads on the internet, although it is better to keep the advertisement short and to the point. Also, people usually search for any information on the internet first and not in the newspapers. They'll pop up in related searches and therefore can be accessed by a larger number of customers who are looking for your services- a great tool especially for a small home business. Also, it is fairly simple and easy on the budget to write and post a classified ad.
There are many websites available where you can go and post your advertisement. The websites may or may not charge you for posting your advertisement (The rates are usually well within the budget). The things you need to take care of is first, make sure the heading/title of the article is crisp and should clearly state the purpose of your business or services (Make the title catchy so it attract the reader's eye). You can also give an estimated price/fee that you want to charge from the customer. Do not forget to mention whether you charge on a per-hour or a per-day basis, which will depend upon your business/services. If you do not want to disclose the price you may leave that space blank and mention in the body of the advertisement that the price will be disclosed on contacting the service provider.
Second point- Choose the section or category of your services accordingly, because the advertisement will pop up in the search results based on what category, the customer was looking for. Do not forget to leave your contact information like phone number or email-id. You may mention the city you live in so the customers of only that area will contact you. If you are looking to expand your business, you may leave that option blank, so that there will be no constraint on where the services are required. This will extend your working area and popularize your product or services. On some websites, an option of 'map' is present, where you can give your location and it'll be shown to the customer on the map. This option is good for those having more than one branch, so you give the locations of the different branch offices on the map- it'll help the customer contact the one nearest to them. If your business/company has a website, do not forget to mention the link to it in you advertisement.
Finally, in the body of the advertisement, give a description of your product/services. Keep it to the point but do not forget to mention all the important aspects of it. And then your classified advertisement is ready to be posted!
You can keep an eye on and update your classified ad from time to time sitting in front of your computer. It is a smart way to market your business and services and extremely effective in reaching out to your potential customers. Today, Internet advertising results in surety of returns!
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