When you choose affiliate marketing to promote your product, you want only the best affiliates working on your project. You want the affiliates that produce results, improve sales and increase your website traffic.
You can't just do a simple search and hand pick affiliates, there are a number of steps you need to take in order to attract the best of the best.
Promote Yourself and Your Product
While you need affiliate marketers to prove themselves to you, you need to prove your worth and your products worth to the affiliates. The only way to do this is to promote yourself on the network you have chosen.
Ensure you give all the information on the product you are promoting along with the refund rate. This is very important to affiliates, they want to know they are marketing a product that is worth the effort.
Improve Your PPC Traffic
Before you can even consider attracting the best of the best, you need to work on improving your Pay per Click traffic. If your conversion rate is under three percent, the harder working affiliates will not give it a second glance.
Remember that affiliates put a lot of time and effort into the marketing process, they earn a small commission on each click, so the conversion rates have to be high enough to make it worth their while.
Put a Good Commission Structure in Place
A good commission structure attracts affiliates. If you're offering a small percentage to attract affiliates, you will not get those that have the reputation and ability to push your business forward.
You've probably heard the saying "you have to spend money to make money." Affiliate marketing is more affordable than glossy magazine advertising, so you can afford to offer a higher commission rate on PPC traffic and attract those hard working and effective affiliates.
Once you have taken the time to promote yourself, your product and you have improved your conversion rates then you can start hand picking affiliates that appeal to you.
Often the network you have joined will show you the various affiliates on their site enabling you to choose from the top pickings. Design an email that advises them about your product, return percentages, commission structure and anything else you think they will need to know in order to start marketing your product.
This is a one chance thing, don't harass them, send out one email and then leave the decision up to them. A good affiliate will look it over and if they feel it is worth their time, they will start marketing, if not, they will delete the email.
Choose a Reputable Network
There are a large number of affiliate networks on the internet, do your homework and ensure the network you choose is reliable and reputable. It's also important that you read the reviews and ensure that the affiliates that are members of this network provide results.
The affiliate network is as important as the affiliates, you need a great network and hardworking affiliates to achieve success.
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Lina Stakauskaite works at Click2Sell (www.click2sell.eu) Affiliate Programs Network. Sell digital products online and run your affiliate program. Accept payments via Paypal, Google Checkout or direct credit card payments. Get paid instantly, provide easy payment options for customers, recruit and manage affiliates successfully.
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