How to Choose the Right Online Directory for Your Business

By: Justus Duran

Websites, blogs and other online properties play an important role in the advertising budget of any product or service today. While Search Engine Optimisation, Social Media Optimisation and other concepts are relatively new, online directories have been around since a long time. Many social media gurus would go ahead and say that these online directories have become obsolete today, but the truth is that they play a critical, if small role in SEO today. If you are looking to advertise your brand online, and are wondering which the right online directory to submit your link to is, here are some tips that will help you find the right one.

From the SEO point of view, the Page Rank of the online directory should play an integral role in your decision whether you should submit your link to the directory or not. If you submit your link to a directory that has a high Page Rank, there are chances that your website gets into the 'good neighbourhood' for the SERPs.

From a practical point of view, look for an online directory that has the best structure, which means that all the submissions are neatly lined up under the various categories, and there are few fake submissions, and consider the general content and design hygiene of the directory as a website. If the directory has many ads, is not designed keeping Web 2.0 in mind, it is losing traffic, and this brings all your efforts to submit your link to the directory to naught. Categorisation makes the site much more accessible, which means that people will spend a lot more time on the website, and this increases chances of them coming across your website.

You should consider whether you want to go in for the directories that follow the subscription module or the advertising module. Directories that follow the advertising module allow anyone to submit links, which might decrease the quality of links, and therefore it might not provide what the average user wants, thereby decreasing the popularity of the website. When you decide to go with the subscription module, you would need to pay a particular amount per month to keep your submission online. Depending on the budget and the kind of ROI that you are looking for, you should decide which kind of directory would be the best for you.

These are some tips for finding the best business directories online. Though many have closed down during the past few years, not all of them are out of business, and some are even cropping up recently, with newer concepts like directories that provide information about businesses that exist only in a certain region or area, etc. A simple search online would provide you with all the necessary information about the directories available, free as well as paid. You would need to submit your link to each of these websites, and give it a month or two to find out whether they have given you the required ROI.

Article Directory:

| More

Since the certified local businesses will always be listed in the online business directories it has now become easier to find the business of your choice as they are properly categorized in a systematic manner. Click here to know more.

Please Rate this Article


Not yet Rated

Click the XML Icon Above to Receive Webmaster Articles Articles Via RSS!

Powered by Article Dashboard