How to Attract Customers From All Over The World

By: Lina Stakauskaite

These days selling a product online opens up so many doors for you. You are not only selling to a local area anymore, as soon as you start selling online you are turning your business into a global enterprise.

There are things you can do to attract international customers. As a customer you would probably want to buy an item in your own area, but sometimes there are certain things that will get you to buy from a business in another country.

Website Design

When designing your website and shopping cart you need to take both your national buyers and international buyers into consideration. This means superior product descriptions and plenty of photographs, helping them make an informed decision on whether your product is the best choice for them.

The site should be easy to navigate and wherever possible offer the products in a choice of currencies, enabling the customer to choose the currency of their country to determine how much the product will cost them.

International Testimonials

It's all very well you stating that you ship overseas, but customers like to read customer reviews so if you can get as many international testimonials on your site as possible it will prove that your company is truly international.

This will also put your international customers at ease and make their decision a little easier for them.

Shipping Procedures

Selling items and shipping them off is very easy in your own country, postal services and couriers are quick and effective. Once you start branching out internationally you need a reputable courier that can ship the item in the shortest period of time.

You will probably charge the customer the shipping charge, so it's important to negotiate as much as possible with the courier company.

Inform customers of the procedures, if all taxes and customs fees are included and how much they can expect to pay, along with how long it will take for them to receive their item.

Multi-Lingual Customer Service Team

When trading globally you will often deal with customers that don't speak English. Having a customer services team that can speak a number of languages can really help improve sales.

You can offer this on the site, make people aware that you are available to offer them all the information they need in their own language. Another option is to also add a translation tool to your website making it easy to use for customers from anywhere in the world.


The best way to attract international customers is through regular marketing. Blogs, video blogs and social media are just some of the ways you can reach your target audience no matter where they are in the world.

Another option is to have international affiliates from different countries to market in their own countries and in their own language, promoting your business even further and ensuring that wherever your customer is, they know about your product, your company and your website.

All these tips will help you to develop your online business in a effective and productive way. And I can assure you, that this will lead it to greater success in international environment.

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Lina Stakauskaite works at Click2Sell ( Affiliate Programs Network. Sell digital products online and run your affiliate program. Accept payments via PayPal, Google Checkout or direct credit card payments. Get paid instantly, provide easy payment options for customers, recruit and manage affiliates successfully.

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