How To Get Your Website Noticed

By: Owen Barron


Marketing your business or company over the internet can be a daunting task. It is important to have an informative, engaging, and user-friendly website, as well as an understanding of how to get your website noticed. Here are a few tips to start you off in the right direction:

Web content

First and foremost make sure you have a website, web content page, or social network page, that is informative, engaging, and user-friendly. Ensure that customers can navigate your content easily, and that your site or page is not overly cluttered with confusing, or unnecessary, information. Maintain your site by updating information or promotions, to keep it fresh and interesting.

Optimize your content

Learn about SEO key words and phrases. SEO is an abbreviated term meaning "search engine optimization", which is a technique of applying key words and phrases into a body of text, in order to obtain a higher search engine ranking. A higher ranking will increase the chances of internet traffic being directed to your website. Consider hiring a specialized SEO company to optimize your site for the best results possible.

Advertising

Allocating an advertising budget will help direct more traffic to your site. If you are selling a product or service locally, consider advertising in local directories, newspapers, and on local radio and television. Alternatively, or additionally, online advertising can help direct traffic to your site. Online advertising can be done via other websites and forums.

Know your audience

Recognize who your main target audience is, and tailor your keywords, content and advertising, with this audience target in mind. Consider conducting market research, in order to give you a better idea of what your target audience is looking for, and how best to provide the services and information they require.

Create an online mailing list

Within your site, offer your audience the opportunity to sign up to be a part of a mailing list. Email your audience with incentives, promotions and discounts, in order to entice them and help keep your website traffic consistent. An email list can help draw people back to your site with information on products and services. Use email to offer incentives, or just to send friendly reminders that they are valued customers, such as by sending seasonal e-cards.

Use an Email signature

When sending out any email, implement an email signature to help draw attention to your website. Create a URL or email business card which links the recipient directly to your site. It's a simple yet effective idea which is easy to implement.

Have business cards at hand

When meeting people in person always have a quality business card at hand to offer out. It is worth considering hiring a professional graphic artist or company to create a business card for you, as an unprofessional design could reflect badly on your business. A professional looking design on good quality card will offer the best first impression.

If you wish to take out the hassle of trying to work out what is the best approach in getting your website noticed, consider using the services of an online marketing agency. They can work out a strategy for directing traffic to your business or service, offering services such as search engine optimization, internet advertising solutions, and social media marketing.

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