Keyword research is the foundation of all Internet marketing. It is the lynch pin, if you will, off all your online efforts. Done right, it can help ensure a prosperous future for you and your company, with lots of target prospects, a growing client list and no limit for the future.
Do it wrong, however and you will find that business growth will be slow, if almost non-existent, due to not targeting the right market. Factor in money you may spend on Google AdWords and you may actually lose more money than you make, if you don't take the time to set things up right.
That being said, what do we mean when we talk about keyword research? What it is is a form of market research. You are trying to discover what problems people are having and what they are buying. Once you know this you can effectively offer a solution to your target market.
There are two types of keyword research. Each depend on your specific goals. For instance, let's say you're dissatisfied with the current offerings for acne cures. What you do in this case is go to the Google keyword tool and do a search for the term. Once you've seen the results, you do a related search for phrases (in quotes). What you are looking for is daily searches of at least 50 and monthly searches of no more than 10,000.
The Google keyword tool will also help you decide on your AdWords campaign by telling you how much you can expect to pay per click. Done right, you can get targeted traffic for very cheap (in some cases $.05 a click).
But there is another method of keyword research. If you've got a site and want to monetize your traffic (essentially make money off of your visitors) you join what is called the Google Adsense program. In this program, Google will look at your site and come up with ads relevant to your copy. You place the ads and when someone clicks, you get paid. The method is the same as before except this time you want your keywords to reflect a high bid price, the higher the better as this is what you'll get paid per click.
Ideally, keyword research should be done before any sales copy for your site is written. By doing this, you can ensure a relevant ranking. It should be the main focal point should you decide to go into Web 2.0 properties (such as blogs) to help bolster traffic. Google loves WordPress blogs and a blog that is keyword optimized with rank high in a very short space of time and will drive targeted traffic to your site.
As was said before, keyword research is the foundation of a good Internet marketing strategy as it is a simple way of ensure you get your product or service in front of the right market and ensures a never ending supply of ready to buy customers.
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