With all the talk about network marketing, there are more people looking into business opportunities. You have to learn how to differentiate yourself from all the other network marketers.
The first rule you have learnt about network marketing was attraction marketing. How to be the hunted instead of the hunter, how to make your prospects asking you for more so you do not have to chase them anymore.
Prospects are not willing to pay fo find out who the founders are of your business. They want to know what benefit they will get by finding out more about the opportunity. What is the simplest system that may create money for them. ?
1. Create your own pieces of information.
Your sales funnel is your lifeline. By creating your own pieces of information you will begin to establish yourself as a leader in the industry. You can use other websites or marketing tools for your content .
2. People that have an interest in what you are offering, love ideas.
Link your content to a blog or perhaps a squidoo page, hubpage or something similar. This will offer you higher conversions than trying to sale something on the spot, even if all you ask in return is a name an e-mail address.
This single step (sending people to a blog, squidoo page, etc.) will help you to differentiate yourself from the rest, since not many networkers are doing this.
No matter what you link your prospects to, be sure to offer something of value for free. There should always be a reward for opting in with their email addresses .
People are tired of getting a lot of autoresponses from everybody else, which means they donīt want to put their name and e-mail address for something that is not worth it. In consequence, you should earn the right of receiving their contact information by earning their trust offering them education relevant to their problems.
Remember this industry is not about making money; it is about becoming a coach and a leader.
3. Give enough information to your audience on how to solve their problem, even if they do not buy from you a single thing.
The key here is to show your audience how they can solve their problem without you, but also how your tool, book, product, service, etc, could solve their problem easier, quicker and cheaper.
4. Educate your audience on things that they will face and they might ignore before you try to sell them a solution to that problem.
For example: before telling your prospects that you have available for them the best landing pages customized for the search engines, explain to them what the heck that is, why it is good to have it and how they could have their own landing pages optimized for their search engines without using yours.
Do not worry, if your tool, product or service can make their life easier, they will buy from you, not so much for the tool that now they understand why and how can help them, but because they start to trust you and see you as an authority on the topic.
In summary, these are some specific strategies, simple but powerful that you can start putting it place right now.
a) Make a record of the things your product or service can solve.
b) Create a portion of content educating your audience about the problems they will face that they might even ignore. (Target just one specific problem at the time)
c) Teach them how to solve the dilemma on their own without buying anything from you.
d) Show them how your product or service can solve their problem more efficiently, faster, easier, cheaper, etc
e) Rinse and repeat this formula over and over.
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Carina Franco provides network marketers with cutting edge strategies to build their online business empire. www.carinafranco.com/blog/online-marketing/becoming-a-leader/how-to-differentiate-yourself-in-network-marketing-and-create-influence-in-your-audience/
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