How Social Networking Can Help My Business

By: jatin sharma

A network, by definition, is an interconnected system of things or people. Networks serve as links from one object to another (e.g. a network of roads will get you from point “A” to point “B”). A recent phenomenon called social networking helps people to connect (and maintain connections) online.

The Importance of Connectivity
Having a virtual network of people makes it easier to find opportunities that may be less apparent in the “real world.” We use social networking sites, such as Facebook, Twitter, LinkedIn, or MySpace, for various reasons. Some sign up to find friends, family, jobs, or partners. Whatever the reason, there is no question that, if properly used, these websites can help create business opportunities. Focusing on four popular social networking sites, let’s take a look at how each can benefit a business. For the most part, it’s all about self-promotion, building relationships, and word-of-mouth.

Facebook has recently lifted itself to the forefront of social networking. With all of its tools and applications, it’s easy to get distracted. There are, however, ways for businesses to successfully use this application.
Facebook “Pages” are a way for businesses to have their own Facebook profile. These Pages can help brand your product in a “cool”, relative way. Customers, or people who support your business, can become “fans” of your Facebook Page. Facebook also offers polls, a great way for businesses to receive immediate opinions from a specific demographic.
Page Example: Yourwebseo Facebook

Twitter is like micro-blogging, in that it provides a quick and easy way to tell your network what you’re “doing.” So how can this help a business? Well, for starters, it’s a great way to notify customers of new products, events, or releases. Twitter provides real-time, 24/7 commentary on what is happening in your business. And best of all, “tweets” are limited to 140 characters, making them more likely to be read by followers.
Like Facebook, Twitter is a great way to receive instant feedback. Simply tweet a question, and wait for the @ replies to file in from your followers.
See Example: Yourwebseo Twitter

LinkedIn is a social networking site geared specifically towards business members. Its purpose is to allow users to build a network of existing and new business contacts. LinkedIn also allows you to add “connections.” And when you add a connection, that connection and the connections of that connection are added to your network. Whoa.
For employers, LinkedIn is also a great way to find qualified candidates for work. Many small and large businesses, including each of the Fortune 500 companies, use LinkedIn to facilitate their business.
See Example: Yourwebseo Linkedin

MySpace generally has a poor reputation among business users; however, if you’re in the right industry, MySpace could be extremely helpful. MySpace is geared more towards the entertainment industry (music, film, comedians, etc). If you are an up-and-coming musician, or if you want to start your own film production company, MySpace is a great place to advertise your services. Again, it’s all about self-promotion, building relationships, and word-of-mouth.

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