When graphic design and logos come to mind, we normally think of fancy pictures placed on websites or other printed materials. Some people may not be aware that these designs actually play a huge role in marketing, especially web marketing. For instance, the first thing that people see when opening a web page are the graphics, illustrations, pictures, etc. If they find those attractive, they’ll move on to the headlines and then the content.
Therefore, the challenge is in creating compelling images that lead your audience to read the content and ultimately make a buying decision. This is accomplished in several ways.
1. Psychology – Many people are not aware that colors, shapes, and patterns can affect emotions. When professional web designers create a graphic design, they take into consideration the psychological factor of the design. For instance, a color combination of red and yellow makes people feel hunger. This is why you’ll see fast food joints and restaurants use this combination. You’ll also see this combination in flyers for food products.
Another example is the color blue that many people consider as the color of success. This is why many of the well-known logos are in blue.
2. Simplicity – A great logo design is extremely simple. This is also true for successful website designs. Simplicity is a factor that many people overlook and don’t really understand. It’s not all about using simple fonts, less advertising, and clarity. It’s more about placing simple graphics at the right places. Placing links where people expect to find them. In essence, its about using the common rules of website design.
The best thing about using simplicity in graphic design is that people can easily remember what your company is all about. The image will stick in their minds and every time they see it, they’ll think of your company.
3. Follow what’s effective in your industry – The study of how graphics as a marketing strategy has been going on for decades. It has come to a point wherein they’ve actually identified the best graphics for the different industries. If you carefully study the logo design of well-known companies in your industry, you’ll see that they incorporate a certain theme. This is because it works.
If it works for other companies in your industry, there’s no reason why it shouldn’t work for your company. All you need to do is to customize it so that it fits your brand. If you’re thinking that you should be unique, it’s possible to use the theme and still have a certain level of uniqueness.
Companies that specialize in creating a compelling logo design will certainly be aware of what works in which industries.
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According to studies, more than 80% of businesses consider graphic design as one of the factors that can contribute to their success. This shows that the trend is to incorporate compelling graphics in your website that create the urgency to buy your products. It all starts with a fantastic logo design that will establish your brand.
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