Have you noticed that traffic to your website has suddenly gone down? If this has happened recently, there are high chances that your website has been hit by the Penguin update and you need professional help to overcome the problem.
What is Penguin Update?
To offer the best search result, Google keeps changing its algorithm regularly. Penguin update is one such update that rolled in last April and affected the search result massively. It is difficult to say what Google exactly did with its algorithm, but it was a major change for sure.
According to experts, to make sure that websites following black hat or grey hat SEO techniques do not rule the search result page, they introduced this Penguin update. Greece SEO companies that follow 100% white hat techniques can offer the best strategy to avoid the effects of Penguin.
SEO experts have explained the changes that Google has made. They have started discounting self made low quality links and identified many blog networks which are made to manipulate search engine’s algorithm. Many webmasters used to build links artificially with the help of such networks.
Now, the websites which are offering good content and getting back links naturally can only rank high in the search pages. The focus is again on content and that is good.
However, gone are the days when webmasters could use non-useful content on their websites to get better results? You have to present really good and helpful content on your website so that your visitors find it useful and share it within their social circle, such as Facebook, Twitter, Google Plus, etc.
Search engines are considering social signals to decide which page is good and which one is not. Before Penguin, Google had introduced another major update that was known as Panda. This was done to identify the content networks which publish keyword stuffed content of no value. An efficient and ethical Greece SEO company would never recommend such techniques in order to rank high in the search engines.
A lot of people have started predicting what is there next in Google Zoo. After Panda and Penguin, what will come next? But this is the time to act, not to predict what’s next! The focus is on content now; you have to create really effective, informative and useful content for your website.
Professional Greece SEO Company can help you figure out the right strategies to make your website more visible in the search engine. SEO is not a tricky game any more – everybody should work hard to get results now.
An ethical SEO company in Greece would come up with the right content marketing plan that would bring you better visibility in the search engines. And you have to include social media activities to promote your content too, apart from social traffic. This will help you secure better ranking in the search engines.
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Greece SEO companies that follow 100% white hat techniques can offer the best strategy to avoid the effects of Penguin. Learn more about Online Hotel Booking Engine.
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