Promotion is important in the world of today. It is not only something that is required by corporate businesses seeking to advertise their goods so that they can profits but it is also something that companies that do not seek for profits need to use in order to promote their purpose and to make people aware of their purpose.
This would attract customers and clients and create a certain market which would be attracted to such organizations. When people are made aware of the work that such organizations are doing or of the goods and services they offer, they get attracted to these companies and wish to participate in the same work or to purchase the products of a company.
Apart from companies and organizations (profit earning or non-profit organizations), countries, sports teams, football or cricket leagues, celebrities and political figures use promotion to promote themselves too. Often people supporting a certain political party can be seen wearing a shirt with the face of the founder/head of a certain party to show the fact that they are strongly in favour of that party.
Or when celebrities/music artists plan world tours their fans can often be seen wearing shirts, boots or accessories which represent their favourite celebrity. These parties and individuals get such products made and sold so that their fans/supporters can promote them by wearing such clothes and accessories. This form of promotion is known as promotional apparel.
Promotion is and can be done in different ways. Multinational companies can afford to use billboards, television commercials and magazine advertisements in order to promote themselves. A lot of money is spent on these forms of promotion and advertisement. Promotional apparel is relatively cheaper.
Promotional office products are another way of advertisement. As the name of this method suggests this involves the usage of office products in order to advertise a business or an organization. Since offices use pens, papers, pencils, rubbers, staplers, notepads, paper clips, etc. these products can be used for promotion. This is one of the cheapest versions of advertisement.
Many charitable organizations give away pens and notepads during seminars with their names and titles on these in order to promote themselves. Promotional office products are convenient because when people see a person using a pen or an office product with the title of a certain company or organization, they inquire about the product and the organization. This creates awareness about the company.
An office is a place where different kinds of people come for different reasons. Office products are used by all kinds of organizations and people. They can be seen within households and in rooms within these households.
This is what gives promotional office products exposure- they are everywhere and they are used by everyone! Even if they fall off desks and are lying on the floor, a person picking them up would notice the name of an organization or company.
Hence, this is one of the cheapest and most effective methods of promotion.
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