How An Executive Coach Can Help You

By: Gen Wright


Executive coaching has increasingly become a key component of success at many of the largest companies in North America. As a core part of executive development, executive coaches help to develop focus from an independent perspective that many companies cannot provide for themselves. In the past, coaching was deemed necessary only when a company or its executives were underachieving; yet today, executive coaches are used more widely even to support the most successful individuals. Perhaps this shift in the role of the executive coach is a direct result of the competitive nature of business in today's marketplace and a sure sign of the desire to push boundaries and reach higher levels of success.

Executive coaches are tasked with helping companies and their executives to achieve success and get immediate results. Feedback and guidance delivered by executive coaches in the moment can help companies and individuals maintain focus and develop leaders in a current context. What is happening now and how that affects future results can sometimes be more easily reflected on by an independent eye provided by an executive coach. An effective executive coach will help an individual realize new roads to success, especially when the individual feels they have plateaued.

In addition, many executives benefit just from feedback. The modern organization of most companies sometimes stifles growth and creativity because individuals are focused on handling day-to-day tasks. An executive coach works to build a bigger picture and challenges employees to evaluate their roles and evolve in the workplace. Indeed, a long standing issue facing executives as they progress in the workplace is that as they advance to higher levels in the company, receiving effective feedback becomes increasingly less frequent and reliable.

Executive coaches are trained to take a systematic approach to improving leadership and organizational success. Without question, many large companies are integrating an executive coaching approach into their global vision, but also use coaches to help executives set appropriate goals to continue to grow as leaders. In other words, executive coaches evaluate all levels of company success so they can help executives focus on areas for improvement. Meanwhile, executive coaches can help successful leaders realize new levels of success through creativity and deeper analysis.

More specifically, executive coaches can help leaders through specific areas of job progression from career transition, professional communication, and performance enhancement to more global arenas like organizational effectiveness, management structure, and strategic planning. The best leaders realize the importance of continued growth and learning and executive coaches draw on a range of skills and techniques to support this development. And, as workplaces become more diverse and communication styles and measures of success vary, executive coaches can help an organization and its leaders develop a shared vision that will ensure the success of the company as a whole.

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