Hiring SEO Consultants

By: Clearpath Technology

Not everyone has the time or hands-on experience to carry out an effective SEO plan. Some webmasters are do-it-yourself oriented and would love to try out SEO techniques on their own. The rest, however, don’t have the time or knowledge to do this. These types may consider hiring an SEO consultant.
SEO consultants are businesses or individuals that are experts in SEO practices and sell their expertise to others. These consultants will go over a client’s website and suggest possible changes to improve the site’s ranking in search engines. Depending on the site’s budget and design, the site may choose to make major or minor changes. Hiring a consultant is a great way implement SEO into a site, but websites must be weary of anyone they hire to practice SEO. Here are some tips for finding the best SEO consultants:

• Don’t do business with firms that actively participate in spam, nor solicit business through spam. Spam, after all, is one of the best ways to get kicked out of a search engine, so websites should avoid spamming at all costs. If an SEO firm contacts a website through unsolicited email or through a junk website, the potential client must exercise caution.

• Avoid companies that make wide and outrageous claims. There are no guaranteed page rankings, so avoid any company that guarantees a certain ranking on Google, dramatic increase in traffic, or any other “guaranteed” claims.

• Don’t do business with firms that claim to have a special “inside track” with a search engine, or who claim to know a secret technique that will get sites a high search engine ranking. There are no solutions to page ranking. These companies are simply using this promise as a sales ploy.

• Ask every firm about what techniques they plan on using and avoid companies that aren’t totally upfront about what they plan on doing for the site. Also, understand what services the company is being paid for. Where is that money going?

• Ask about the company itself before hiring them. How long have they been in business? What kind of SEO successes have they had? How many employees do they have? What is the firm's name, address, and phone number for future reference? Check up on the company, make sure their phones work, and feel comfortable with them before hiring them.

• Always ask for recommendations. Word of mouth is generally more honest.

• Get everything in writing. Be sure the company will issue refunds, if necessary, and will reimburse the site’s owner for any mishaps, like getting banned from a search engine, which might occur.

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Clearpath Technology is owned and managed by a team of experienced search engine optimizers, internet marketing experts, web developers and designers. Clearpath Technology provide the best Internet marketing services found anywhere and we build reliable, innovative software to complement your marketing and business initiatives. Clearpath Technology is a SEO firm based out in New Delhi, India.

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