Google Suggest for Niche Market Research

By: Digital Info Diva™


If you use keyword information for website pages, niche markets, niche products, Google Adwords or anything else, then this is something you really must be looking at. As a keyword idea “brainstorming” method it surely can have few equals.

And did I mention that it’s completely FREE?

Are you using Google Suggest? You can see it in action at http://www.google.com/webhp?complete=1&hl=en by entering any word or phrase. To use the function, your browser must be Internet Explorer 6.0 (or newer), Netscape 7.1 (or newer), Mozilla 1.4 (or newer), Firefox 0.8 (or newer), Opera 7.54 (or newer), or Safari 1.2.2 (or newer). You'll also need to have both JavaScript and cookies enabled.

I have several ways I do keyword research depending on what I need keywords for. A few months ago, a friend mentioned Google Suggest, a tool I had not heard of. He had to explain it to me several times until the light went on in my brain. I had seen it while using the search box on the Google Toolbar, but I didn't stop to investigate and see that it's not just showing your recent searches.

WHAT IS GOOGLE SUGGEST?

This is one of Google’s recent developments and what a great tool it is for finding keywords. The idea behind it is like predictive texting like you get on mobile cell phones. You start typing something and the software looks at what you are typing and finishes it off for you.

To give you an idea, I’ll provide a few examples of how it works to provide you with actual high search words as you are performing a Google search. This example will use the phrase “real estate.”

I started with the broadest, most generic term that could be applied so I typed “real estate” into the search box and here’s what happened.

1. When I got to “real es”, Google completed the box and displayed these results:

real estate
real estate.com
real estate.com.au
real estate listings
real estate agents
real estate agent
real estate Australia
real estate news
real estate license
real estate listing

So before I had even finished typing in the search query, Google had come up with some new ideas that I could use for another search!

Out of these 10 results, the following were of interest to me: real estate listings, real estate agents, and real estate license.

2. I can now use these results to perform a new search, so as an example I’ll take “real estate agent”. Here’s the results of that search:

real estate agents
Real estate agent salary
real estate agent mail
real estate agent seattle
real estate agents Melbourne
real estate agent fees
real estate agents Sydney
real estate agent training
real estate agents brisbane

This throws up a few more results that I can drill down a bit further, real estate agent salary, real estate agent mail, real estate agent fees and real estate agent training.

I would do the same again with real estate news, real estate listings, and real estate license (from Step 1) which would give me new results that I could use.

Are you starting to see the power of this method for generating sets and subsets of keywords?

3. Now we go back and continue with the original search, which was “real estate”. As we type in each letter, the 10 results change to produce new ideas that we can use, for example:

real estate for sale

This is another useful keyword that I can use.

So from my original search “real estate” I now have the following list:

real estate
real estate.com
real estate.com.au
real estate listings
real estate agents
real estate agent
real estate australia
real estate news
real estate license
real estate listing
real estate agents
real estate agent salary
real estate agent mail
real estate agent seattle
real estate agents melbourne
real estate agent fees
real estate agents sydney
real estate agent training
real estate agents Brisbane
real estate for sale

Again these can be plugged into Google Suggest to see what else it displays so there’s a lot more terms that I can find that would be great for a project but that should be enough to let you see how it works.

The great thing about the results that you’re getting is that they are based on search popularity, from information Google has saved from actual searches. If you look at the numbers to the right of the search terms returned, you get an instant picture of how popular these searches are on the internet.

Now Google doesn’t exactly spell this out, but the 10 results that you see are placed in order of number of searches.

Alongside is the number of search page results for the term, so you can do an instant evaluation as to what are going to be the phrases worth going after. If a term is getting a lot of searches and doesn’t have much competition – you have found a new project to work on!

You can also use Google Suggest in the Google Toolbar, but it does not return the actual number of searches. Still a great way to start brainstorming a new project or to quickly find words and phrases people are searching on.

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