Google Search Engine Optimization

By: Mel Joelle

Google has become one of the most widely used search engine nowadays. This is because of the accuracy it provides most users. You will be able to find a lot of options for a search made that are relevant in getting the desired results you want. For a business owner, a website should be able to rank on the top spot whenever a search is made. There are certain guidelines that Google observes in ranking pages. This includes a well optimized SEO website along with other requisites that will surely get you on top of search engine results.

A website must be SEO optimized to be able to rank in Google. It should have a well written content since Google ranks websites that have substantive and relevant articles. If you do not have this, your chances of getting above the results pages will be slim. Another factor why most websites do not hit the top rank is that most of them contain heavy flash or images. Google reads text content instead of these codes since it makes search engine’s work a lot complex. Google is also able to see if your website has informative content and will rank it according to how helpful it has been to people. In other words, the more people who have visited your site means a lot of traffic generated. This traffic is responsible in getting boost up stats whenever you use a site analyser. This is also responsible in getting your page on top of the SERPs.

SERPs of search engine results are responsible in giving out possible answers to your queries the moment you start keying in keywords and key phrases in Google search box. If you are able to get your website displayed on the top spot of these SERPs, you will be able to increase your visibility and drive more traffic. This will get you to have more customers that will know about your business. Although not all customers buy whenever visiting a website, you can get your page designed in a compelling and engaging manner that will have them come back and finally make a purchase. You must remember that about 97 percent of customers search online for products and services. If you are among the websites displayed on top results, you will draw more people to know what your business is all about. You will also get to market and advertise effectively of what your products and services are all about.

Keywords are another factor that gets a website on top of Google results. You must have the ideal density of keywords all over your page which can be around 3 to 6 percent. Be sure that you do not exceed the allotted number hence you will be marked as a spam. This is not good for your website since you can get completely banned by Google. Websites are gateway to your business and getting it banned will speak a lot about your establishment’s integrity. Another factor that you should look out for is description and tags. This will even increase your site’s potential to rank above search engine results. Once you have placed the appropriate tags, Google will be able to read this and will be able to get your site indexed and crawled a lot faster.

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