Generating mlm leads online is a process. You might think that it's as easy as sending visitors to a capture page, but in order to generate quality leads you will need to do more than just that. This easy process must be followed if you want to generate high quality leads for your mlm business. I can tell you for sure that every big player in the mlm industry goes through this process or a very similar process when they generate mlm leads online.
The very first step in this process is to do some research. You have to know who your target market is going to be before you start advertising and generating traffic. People who are currently involved in a multi-level marketing company, or people who are actively seeking out a way to make money in the mlm industry are the people that are in your target market. People who are involved or are looking to get involved already believe that this business model will allow them to make money. Generating this type of lead for your business will eliminate the hardest part of the process where you have to convince your prospect that he or she can make money with an mlm business.
What is the best way to get in front of this audience?
People in the mlm industry will not become a lead of yours if you are simply offering them your business opportunity. You will need to be able to offer them something of value that will help them in their business. A free training course that will show them how to implement a specific marketing strategy is something of value that people in the mlm industry want and need. You could also share some free tools that will make their online marketing easier or more effective. When you offer these free trainings or tools, you want to do so through a lead capture page so that they have to give you their name and e-mail address in exchange for what you're offering them. Your leads will see you as a leader when you give away great value. Also, they're going to want to know how to utilize these tools and techniques with their current business. They will purchase some of your affiliate products or even join your team when you show them results in their own business.
Where can this audience be found online?
Network marketers are all over the place online waiting to connect. Facebook, Myspace, and Twitter are the main social networks to find network marketers. There are even social networks designed specifically for the business type such as Direct Matches and Linkedin. Another great place for you to connect with these like-minded people would be in the network marketing forums. Some of these include the Better Networker forum, the warrior forum, and even Robert Kiyosaki's Rich Dad forum. You can also consider joining a few safelists, where you'd be able to send e-mails to other network marketers for free. The only problem with safelists is the amount of time they take from your day.
Ranking your website in the search engines is the best possible way for you to get yourself in front of the highly targeted audience that you need. This would require you to do some keyword research to find out what keywords your audience would actually be searching for on a monthly basis. Use these keywords to write an article on your blog or website. You will want to fill your article full of great knowledge and training, and then have a link back to your lead capture page where they can get more training. Some of the reasons that this is the best way to generate leads are that you're able to narrow down your target market to one specific thing that they are looking for, and then give them exactly what they're looking for. To get your visitors to become your leads, you have to give them exactly what they're looking for so they want more information.
In conclusion, you have to first realize that your target market for generating mlm leads is people who are currently involved in or looking for an mlm opportunity. Then you have to come up with a valuable free offer to give away and search the internet to find these people. You also want to make sure that you're getting your offer in front of the highly targeted audience that is looking for your specific offer. Your offer will not be something that everyone in this industry wants or needs. You will become successful as soon as you discover how to get in front of your target audience.
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