Fundamental Knowledge to Manage Affiliates Effectively

By: Lina Stakauskaite

When choosing affiliate marketing you need the knowledge and ability to manage your affiliates, ensure they are working on your marketing and providing the results that you are hoping to achieve.

Some affiliates don't have the knowledge and expertise to provide results, often promoting your product in a bad light, which is the last thing you want when trying to make your business visible in a global market.

There are six ways you can ensure your affiliates are managed correctly:

Reward Good Work

People love to be appreciated for a job well done. It doesn't matter what type of business you are in, rewards go a long way. Offer a good commission structure to your affiliates, the harder they work and the more they produce, the better their commission will be.

This way you are guaranteed that they will put in the effort and you will start seeing the results you are hoping to achieve.

Ban Poor Affiliates

There is a level of risk involved in affiliate marketing, but if you put a stop to it straight away, then you can continue reaping the rewards of success. You don't want your affiliates spamming people or marketing your business in a bad light.

If you see any of your affiliates doing this, ban them with immediate effect. It's better having fewer affiliates working on your product than a large number of affiliates marketing the wrong way.

Trace Where Your Traffic is Generated From

It is so important that you are constantly aware of where your website traffic comes from. Many of the affiliate networks will show you the results per affiliate working on your product, this way you are able to see those producing results and those that are not offering the results you are looking for.

From this you are able to decide whether to remove some of the affiliates or offer training.


Offering training to your affiliates is a very important marketing tool. While they can place banners, send emails and inform customers through their own sites, you want them to have the necessary product knowledge to carry out the marketing effectively.

If your affiliates are armed with all the information they need, then they can offer the best possible results. Many companies design their own emails and banners which they then pass on to the affiliates, so all the affiliates have to do is market.

Tracking Software

There are a large number of tracking software packages available online, your network may even recommend some of them. These packages enable you to see what your affiliates are doing, how they are marketing your product and where your traffic is coming from.

It's a useful tool which can make a world of difference when managing your team effectively.

Use a Reputable Affiliate Network

The reputable and reliable affiliate networks offer a reporting system which you can monitor as required. They will give you all the information you need to see how each affiliate is producing, how much each affiliate has made through marketing your product and how they go about it.

All these tips are helpful while effectively managing affiliates and achieving success in online business.

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Lina Stakauskaite works at Click2Sell ( Affiliate Programs Network. Sell digital products online and run your affiliate program. Accept payments via PayPal, Google Checkout or direct credit card payments. Get paid instantly, provide easy payment options for customers, recruit and manage affiliates successfully.

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