You know that creating free reprint articles can be a vital part of your online marketing campaign for your website, but how exactly are your articles used once you submit them to publishers?
With a free reprint article, a publisher gets to put your article on his website free of charge. This is a huge benefit to publishers since a website needs content to attract visitors. In return for getting the free content, a publisher will always include your resource box along with an active link (or links) to your website. The publisher gets the free content, and you get backlinks to your website and exposure for your site through the resource box of your article.
You may wonder why these publishers don't just write their own content--why do they turn to free reprint articles? There are several reasons why a website owner would publish free reprint articles on his site or in his ezine:
* The publisher may not be able to write his own content--maybe he has English as a second language, or perhaps writing is just not his strong point. The publisher may also just not have enough time to spend crafting articles.
* The publisher may write some of the content on her site, but just uses free reprint articles to supplement the content that she creates. She may not have time to write as much as she would like to publish, and she uses free reprint articles to make up the difference.
* Some publishers like the diversity of having articles by several different writers on their blog or website. Every writer has different areas of expertise and a different writing style, and a website that has content from a variety of writers can be extra interesting to readers.
* Perhaps the publisher wants content written by an expert, someone who knows more than he does on a specific topic. You may be able to supply much needed information to the readership of a website by writing content that shares your in depth knowledge of your topic.
What happens to your free reprint articles after you make them available online?
1 - They get published on blogs.
One thing that is absolutely necessary for a blog to be successful is frequently updated content. It's not that easy to write multiple blog posts a week, and many blog publishers turn to free reprint articles to help them keep up with the need for fresh content.
2 - They're published on traditional websites.
Traditional websites aren't known for having frequently updated content--usually the information on them is pretty static with basic information about a business (an "About" page, a "Contact" page, etc). In order to keep a reader's attention though, it's not enough just to have a few pages with information about the business. That's why traditional website owners look to free reprint articles for high quality content that provides helpful information that their readers will be interested in.
3 - They appear in ezines (email newsletters).
Every time you submit an article, it has the chance of getting published in an ezine! Ezines are delivered straight to the email in-boxes of people who have subscribed to that particular ezine. Most ezines are on a very specific topic, and the people who subscribe to the email newsletter are most likely interested in that topic as well.
Depending on how many people the ezine is sent to, your website could see a large jump in visitors the few days after one of your articles makes an appearance in an ezine. It's exciting to see your website traffic take a sudden leap overnight!
You may not have considered the life your articles take on after you submit them to publishers. Your articles help publishers provide helpful information to their readers, and they also help readers who need solutions to problems. People will be looking at your articles and taking the advice and tips that you offer and implementing them in their lives. Your articles serve an important purpose online, and they add valuable information to the internet as a whole.
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