Five Ways Youíre Using Social Media Incorrectly

By: Clare McGrath


Social media is a crucial aspect to promoting a business or organization efficiently and effectively. So many businesses benefit greatly from correctly using social media management services, but on the contrary, many businesses and organizations use social media incorrectly. Social media optimization services are a great way to boost the attention of your target audience. Social media optimization services is the use of a plethora of social media platforms to increase traffic by the businesses target audience. By utilizing social media optimization services, this will result in escalation of audience awareness of a product, service, and brand awareness. Often times, businesses and organizations struggle to utilize social media to enhance their business. Is your business or organization getting the most out of your social media posts? Continue reading to find out what you might be doing wrong.

1. The first way you are using social media incorrectly is that you donít have a specific strategy, or proposal. Before creating all social media accounts, and trying to tackle social media management in all possible ways, it is vital to take a step back and construct an effective strategy for social media marketing NH. If you arenít making a plan and figuring out who your target audience is, who your competition is, and what you are specifically promoting, then you are doing it incorrectly. To utilize social media optimization services, you must figure out your objectives as a whole, and then pick which social media platforms are suited best to meet your objectives.

2. Another apparent way your business or organization is using social media incorrectly is not being a proficient writer. If you donít utilize top notch writing skills, then you wonít attract your target audience. If you canít come up with intriguing and effective writing on your own, then simply hire someone to do so. By hiring someone to write like an exceptional journalist for instance, your social media marketing NH will enhance greatly.

3. Humorous and creative writing is a necessity. If your writing is bland you will quickly lose your audiencesí interest. People enjoy reading content that has a spunky personality that is both engaging and informative.

4. No pictures, no attention. If your social media marketing NH isnít including pictures to your posts, your audience will scroll right past it. To use social media correctly, you need to incorporate pictures to as many of your posts as you can. While doing this, it is vital to be sure they vary. Your business or organization wonít grow if you are using the same types of visuals. Add pictures that will stand out amongst the rest, and even videos or other media improve your social media marketing NH.

5. The last way you are using social media incorrectly is not paying attention to the numbers. Likes, shares, comments, and views are everything. If you arenít paying close attention to the increases and decreases of these actions, then the improvement in your social media marketing NH wonít improve. Look into your analytics so you can then figure out what needs to be fixed or what is working.

Contact Kirk Communications, a social media optimization company, for all of your digital marketing needs at 603-766-4945.

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Clare McGrath earned her BA at Saint Michaelís College in Colchester, VT. She holds her degree in English Literature and Philosophy. Clare is a Project Manager and Content Writer at Kirk Communications. She works in all areas of MAPS (marketing, project management, account management and sales), as well as writing content for websites.

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