Finding an Effective Promotional Product

By: Bree C Robbins


Promotional Product's serve the purpose to get a company's name into the public eye and by assisting them in building a reputation, besides the use of billboards, TV commercials, and other print advertisements. There is a trick to finding effective promotional products. This then forces us to ask the question what makes a promotional product effective? The answer is most effective type of Promotional Product is the one that gets used. If items are getting used, the recipient is constantly reminded of your company and anyone who sees the product being used is exposed to your company as well.

Often the most effective promotional products are some of the cheapest. A perfect example of this is Pen's or Tote Bag's that can and are used almost daily by anyone and can usually be printed and supplied for well under $5 per item. The items are portable and get carried and seen by others. One of the great qualities of promotional products, is the recipient receives a gift from your company and then uses the product and get's your company's name out into the community.

Their advantages and drawbacks to several different popular Promotional Products let's take a look at a few:

Key Chains for example are portable and tend to be used a lot by the recipients; however one of the disadvantages are that few people tend to see them as they tend to spend a majority of time in the recipients? Purses, wallets or pockets.

Another example of this is Refrigerator magnets they are also likely be used by the recipients, but don't get much exposure to third parties while they are at home on the refrigerator. This however is a great idea if you want your recipients to be constantly reminded of your company and to have your contact information readily available should something in the home need repair for example or if they need to find your number quickly. Not such a great idea if you want your name out to third parties.

Tote Bags are portable and can be seen by many, but there may only be few people who will use them daily. This may be an exception if you run a clothing, shoe, skateboard or auto graphics company that is perceived as 'hip' or 'cool'.

Pens are a great option that combines the portability of a keychain, the effectiveness of a refrigerator magnet, and the visibility and usefulness of a Tote Bag. Generally this is one of the best options for someone who wants to get all three benefits out of one very cost efficient promotional product. This is especially true if your recipients have clients that they can pass on the pens.

One of the best parts about good promotional products is that the return on investment is huge. A pen with your company's logo may cost only a dollar or two or even less, but the reach of that one pen can be worth thousands.

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Providing effective Promotional Products Australia wide Suppling tote bags pens, key chains, novelty items, corporate clothing, corporate gifts, conference supplies and so much more visit Promo Products With Bree

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