If you're going to partner with an affiliate, it is imperative that you choose one that works hard and works smart. If not, you're putting yourself in a no-win situation because you will lack the support normally given to affiliate marketers.
What Are Hardworking Affiliates?
In May of this year, an affiliate group decided to transition to a mobile marketing as they saw that more people are buying smartphones and stayng online but on their mobile phones. Since not all websites are accessible on the smaller screen, they made a monumental decision to work in the smaller screen in their marketing. It paid off handsomely with profits off the charts with an increase in sales by over 18%. In fact, this company says that their sales for the month of May, the first month they went mobile was more than their sales for the 11 months of 2012!
This is what a hardworking affiliate is. It adapts to trends and consumers' online activities. It never stays stagnant with its marketing and business plans.
How To Find These Guys?
There are several ways you can find the hard workers in the affiliate marketing industry. Start by researching on the activities of affiliate marketing organizations and groups. There are annual events held by top groups and they almost always have the top affiliates at these events.
Second, research online on who the top earners are among affiliates and what products they are selling. As you know with non essential consumer goods, there are trends and fads. You will need to follow a trend but stay away from the fads. While it is possible to sell a fad product easily, it can just as swiftly stop selling at any time. Also, companies that focus on one-time purchases and hope for volume sales are usually not in the game for the long term and just want to make a quick buck and disappear. You need to look for the companies that are willing to build a reputation and a brand.
Third, search for content on affiliate programs. The experts are usually quoted or writers of good content. They will endorse a few affiliate programs that you can start talking to.
Fourth, connect with your personal network. With more people buying online products, you're bound to find someone you know personally who has bought and tested an affiliate product. This will help you narrow down your list of preferred affiliate programs based on their experiences.
Finally, check your local business directories and government agencies. An affiliate program in your area means you can check on them personally in their offices, talk to one of their affiliate partner in the area, and verify their legitimacy as a business venture. If you're not happy with the results, expand the search to include your state or even the entire country. This is something you will eventually have to do when you finally pick your affiliate program to make sure you are signing up with a good company so you might get it done early.
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Lina Stakauskaite works at Click2Sell (www.click2sell.eu) Affiliate Programs Network. Vendors- sell digital products online, run your affiliate program and get paid instantly. Accept payments via PayPal or direct credit card payments. Get paid instantly, provide easy payment options for customers, recruit and manage affiliates successfully. Affiliates - choose niche products from huge variety of different products, promote products for high commissions, sell downloads online.
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