There are some fabulous marketing tools available to help you generate qualified leads for your online business. One tool in particular is phone leads software, which enables you to call thousands of people using telephone broadcasting and find ready-to-buy prospects in a flash. Telephone broadcasting is an effective lead generation method in which you record a brief - but powerful - sales message and broadcast it to potential prospects by phone, asking them to take action by either calling, e-mailing or visiting a certain web page.
But even with amazing tools such as phone leads software, you'll still need other tools and services to help you bring all your marketing efforts together for long-term success. Let's explore some of these to maximize your marketing efforts and sales.
Multiple Domain Names and a Splash Page
Lead generation is made easier when you create a splash page, or capture page, which your prospects can visit and enter their contact e-mail and/or phone number for more detailed information. You may need multiple domain names to trace your marketing efforts and see which techniques are getting results, especially if you are an affiliate marketer targeting others who want to start their own home business. Your splash domain name should be short and easy to remember so you can transfer it to your prospects easily over the telephone. The capture page should be short and to the point. Think of it as a "lead in" page that guides your prospects to your main site.
If you plan to make online sales, you'll need a merchant account to enable you to accept credit cards. You can sign on for a business merchant account independently or use an online payment processing service. This gives you an opportunity to make sales and collect payment on those sales 24/7 - even while you're sleeping!
Auto-responders and an "800" Number Message
Keep in touch with your prospects with auto-responders and a follow-up "800" number message. Auto-responders are e-mails that are sent to your prospect automatically after he/she signs on for your offer. Once your prospect agrees to receive e-mails from you by opting-in, you can set up software to send an auto-responder immediately as well as follow-up e-mails on a pre-determined schedule to keep marketing materials flowing to your prospects. The "800" number should be available for your prospect to call for more information so you'll have an opportunity to close the sale. Generally, you'll give your prospect the splash page web address from this detailed "800" number message - not on the initial call.
Require Contact Information
If you offer a video or detailed presentation of your products and services on the Web, create an enticing recorded message or sales copy that requires your prospect to enter their name, e-mail address and phone number. For the shy person, assure them they can still listen to or watch your message even if they enter a make-believe name at the start, so long as the e-mail and phone number are correct.
Having your prospects' contact information arms you with a valuable asset to marketing your products. Who better to market to than those who have already shown interest in your products? Most marketing gurus admit that it takes multiple contacts with some prospects to gain their trust and convert them into buyers. Having their e-mail address enables you to keep the continual contact going until they decide to buy!
Your Own Website and Marketing Assistance
With your own website, you can promote freely using unique content and direct customers to your affiliate links. Also, hire a professional marketing company to help with various promotions. A marketing company can help you tap into marketing methods that are effective but often overlooked due to being too busy. You should also take advantage of an SEO (search engine optimization) service to help you with lead generation through keyword research and search engine submissions. Internet "spiders" are types of software used by the search engines to crawl web pages or web page codes and determine the main theme of that particular website. They look at keywords and key phrases that are included in your written content, meta tags, image alt text, and link text. SEO services can help you not only find great keywords to include but can also help you add these to your site in such a way to attract targeted search engine traffic.
Once you get a website in place, take advantage of other promotional avenues such as reciprocal linking (exchanging links with other related companies), and e-mail marketing campaigns. There are massive e-mail campaigns in which you can send from 4,000 to 10,000 e-mails per day while still maintaining a low profile from the ISP police on the web. Be sure the e-mails are targeted so they will help supplement your income during slow times with telephone broadcasting. These two lead generation methods should complement one another in your marketing efforts.
Lastly, read the statement below given by an online entrepreneur who is realizing success using the very methods mentioned below....
"While I was in graduate school my favorite marketing professor gave us three pieces of advice on our last day of class:"
1) Don't ever give up on your goals and dreams.
2) Keep your options open to new opportunities, strategies, tools, and new ways of doing business.
3) Strive to make yourself a self-generating profit center.
With the right lead generation tools and determination, you too can realize amazing online profits!
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Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies.
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