Finally. Someone looking out for us Bikers and our shallow pockets

By: Mike Downey

I caught up with the new entrepreneurs (Terry and Sherry Braley) this January at a Biker Rally. After talking to some fellow riders they were telling me about Terry and Sherrys new website (Road Rash Apparel) and how low their prices were on their Leather Apparel. So after digging through the crowd I finally met up with them. I introduced myself and we sat down and must have talked for over 2 hours about their new business. Well, they talked. I asked Terry and Sherry why they started their business and WHY! Do you sell your apparel so cheap?

Terry Well, we were on the Internet one night looking for some leather jackets and chaps to purchase. We must have searched for three hours looking at what seemed to be every site there was to look at and I couldnt believe the prices of some of them. I know you get what you pay for, but damn? I dont want to pay for the whole cow!

Sherry It seems that all the cheep leather was that patched leather or some call it Diamond Cut leather. We werent interested in that. Not to say theres anything wrong with it. If thats what you like, then buy it. To each its own.

Terry- Yeah. I had asked around about what kind of jacket to buy. The majority of the riders I had asked, told me to get one that was made for riding. You know, just in case you lay your bike down. And patched leather wasnt the best way to go.
Anyway, I made the comment that someone needs to start selling this stuff that caters to us poor bikers.

Sherry I looked over at Terry and said, We can do it

Terry A week later I quit my job and started building the website. I did A LOT of research on Leather. Types, thickness of it and where it comes from. I was almost sick of leather after about 3 days. Anyway, we decided we wanted to purchase our leather from an American made manufacturer and I ended up finding a company in Spokane WA that had what we were looking for. They manufacture leather apparel made for bike riders. And its damn good leather. And Ill tell you. What I pay for the jackets and what I sell them for, we dont make a big profit on them.

Sherry Yea, were not in it to get rich. Just make a little money and help out our fellow bikers.

Terry Since weve went live on the Internet we have sold more T-Shirts than jackets. Thats okay. I think when people see our prices they think its cheep leather and stray away from it. But its Top Quality Leather! You cant find our type jackets on the internet for a better price I think

Well without going into the whole 2-hour conversation we had. We continued to talk and they told me more about what they sold on their site. T-Shirts, Leather Lingerie, Boots, Chaps, Vests and the list went on. Terry said right now we sale over 700 types of t-shirts and plan on adding more. By the time we get done, we will have well over 1500. Thats a lot of damn shirts

These were two of the friendliest people I have ever met. Both Terry and Sherry are from Georgia and reside in Douglasville Ga. And you could tell that these were just two people really trying to look out for fellow bikers and our shallow pockets.

I usually dont do much writing and publishing for business. But I felt this was more about them and what they we trying to accomplish. I asked them if I could publish our conversation and maybe send it to other magazines. Of course they said yes, but they didnt want it to look like it was an advertisement. And its not. So I sent it to the publications I write for. And I thought you would like to do the same. Good people need to be recognized.


Mike Downey

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