If you really want to learn how to develop and market eBooks, then just set out to learn what is needed and do it. So many IM marketers are in a hurry to make money, and that is something you have to try to avoid with this. Those eBooks that do well have a foundation to them because the author took the time to put it there. If you want to score with eBook writing, then use these writing tips in all you do.
Many years ago, in the early internet days, eBooks were created in the dot exe format, but no longer is that the case. Everybody on the net has at least heard of the PDF format, and that is really the only thing to go with. If you want to have the greatest number of options, then you will want to consider Acrobat to make PDFs. If you have looked at Adobe's site, then you know that Acrobat is not cheap, but there are alternatives on the market. But do not ignore Amazon's Kindle and other formats so you have the greatest reach.
Yes, what price you eventually settle for will make a difference with your niche. If you are in a professional niche, then be careful about setting your price too low. Realize that people will pay a high price for an eBook if the perceived value is there and justified. You can often arrive at a consensus based on the aggregate of what your competition is doing. A lot of times you can just test out different prices, and then go with what will work.
You should know how important your marketing funnels are when it comes to eBook success. If you are starting from scratch, then that is all right and no problem. Use social media to spread the word, do a press release and optimize your site for the search engines. Since you are learning, you might as well learn about email marketing as that will give you the greatest returns. Don't underestimate any marketing method when it comes to letting your audience know about your eBook. One thing about writing and marketing eBooks is that they may not all be winners, but you can learn massive amounts and become better at it. Once you have done this at least one time, then you will know much more than you realize. Experience has always been the greatest teacher there is, so do not be afraid of it. Learn how to cultivate the proper attitudes and beliefs so they support what you are doing.
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