Search engine optimization is the procedure of making a website more popular for users and search engines. Nowadays, it is much easier to use a search engine to find a dentist in your area, a kindergarten for your child, or a flower shop to buy some flowers for your mom on your way home. Therefore, website owners who want to be more visible online need to invest not only in the creation of an attractive website, but in search engine optimization, as well.
For a business owner who has a website, it is not enough to have that website. To be successful in the online environment, your website must be visited by a high number of people, because only some of them transform into actual customers. Luckily, the visibility of a website can be improved by using all sorts of methods, that eventually lead to a higher rank, more customers and increased sales.
However, search engine optimization is not the same for every website owner. Their preferences and budget can reduce or extend the services included in an SEO package. Those who are on a tight budget, yet want to benefit from a professional search engine optimization, can ask for services like keyword research, spreadsheet report on keywords and searches per month, and phone consultations to discuss this report.
Those who want a more in-depth analysis and are interested in an affordable SEO pricing or search engine optimization pricing can opt for a package that includes the analysis of their website and of some of their competitors, a spreadsheet report, suggestions on how to improve page content and a phone consultation. Generally, such packages, just like the previous ones, are the cheapest, being around $500.
If, besides all this, website owners require a link analysis report that would contain a detailed analysis on their website’s inbound links, a spreadsheet report on IP addresses, anchor texts, URLs, and suggestions on how to make the website more visible, they need to pay more, usually around $1000. There should be mentioned that, in this case, the phone consultation is longer, website owners having the possibility to discuss more detailed the things they do not understand.
SEO is not for everybody. You have to show a deep understanding of the online environment and of the way businesses work in it, have some programming knowledge and be capable of generating reports and making analyses. Also, you have to be good at evaluating your services and offering an accurate estimate of your SEO pricing or search engine optimization pricing.
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