As consumers we're continuously being told to purchase ‘free range’ food and to have more awareness regarding what we are feeding our loved ones. However, what exactly does this expression really imply? And with the rising sum of free range goods currently on the market, how do we know which to settle on or what we are really purchasing. With Christmas looming it will shortly be time to purchase that all important turkey, so to avoid any disappoint and for peace of mind, it’s really important we opt for the best quality turkey available.
As the Christmas period looms ever more closer, it will shortly be time to start preparing for the special day, putting up the tree, buying and wrapping gifts and choosing that all important dinner element, the turkey! During ‘the big shop’ we all see the dozens of signs claiming that different food goods on offer are ‘free range’, however as we all as shoppers are being given more awareness on the importance of free range, what does this phrase really imply? And with the quantity of free range products available, all ranging from several different prices, how do we know we are not merely being misled into paying out extra money, when we don’t know exactly what we’re paying for.
The phrase ‘free range’ signifies the animal in question is raised in circumstances that allow them to wander freely within an open area. However, it has been known that some farms have met these demands simply by letting their animals entry an outdoor area, which means that some turkeys will be kept in small, fenced in places, packed with hundreds of other turkeys and will remain classed as ‘free range’. The good news however, is that farms employing these specific conditions are beginning to decline. The Environmental Health and the Traditional Farmfresh Turkey Association (TFTA) are beginning to carry out regular visits to farms, ensuring that their circumstances are meeting a high standard of free range demands.
For assurance and to prevent being ripped off this Christmas, it’s preferable to choose a quality assured free range farm order your turkey from. Morton’s free range turkey farm based in Norfolk only begin their turkey rearing process with the best high quality chicks taken from slow growing strains, from the age of eight weeks old their turkeys are then offered 24 access to their substantial range. Morton’s is a family operated farm currently in its third generation with Rob Morton, his wife Becca and little helpers, George, Sam and Emily. The family choose to only rear a small amount of birds each year, making it possible for them to make use of close attention to detail. A Large amount of care goes into the rearing of the Morton’s turkeys, as the birds are only fed on food containing no growth promoters or additives and are housed in mobile sheds, bedded with thoroughly clean straw at all times. The Morton’s will even dry pluck the turkeys on the farm to minimise their anxiety.
To enjoy a true flavorful, fresh, free range turkey this Christmas, with a money back guarantee in the unlikely scenario of dissatisfaction, opt for Morton’s. A number of bronze and black turkeys are now available to purchase either online, by phone or by email. Deliveries are also available on the 21st of December, or alternatively collection from the farm store will be available on the 22nd, 23rd and 24th of December.
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Morton’s Traditional Taste located on Whitwell Hall Farm in Skeyton, Norfolk, are right now taking orders for fresh Christmas turkeys. Pay a visit to their website today to place an order, and appreciate a true tasting Christmas dinner this year.
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