Email Newsletter Creation: Use Your Value Statements

By: David T.


With each email newsletter that you send out, you have a great marketing opportunity. (That is why they call it email marketing, after all.) That opportunity is to include value statements about you and/or your company that help your contacts to re-affirm their choices. People like to be right, that is a simple fact. It pleases people to feel that they have made the right choice, and when you use value statements in your opt-in email marketing copy, you confirm the choices that your clients have made in choosing you. Not only do they get to feel good about their choice, but they feel good about you, and of course, about themselves. That kind of boost benefits both of you. So, value statements. These aren't some sort of marketing mumbo-jumbo that you can make up behind a desk. These are real world statements that demonstrate how your company is unique, what makes you stand out from the pack, and the reason that you are the best possible choice for customers to do business with. Every company will have a value statement, so you can't just be the best, you need to have reasons why you are the best.

The best coffee in town! Nobody will believe that statement when they see it. In fact, most people don't even bother to register that kind of statement. However, if you happen to have the only supply of fair-trade, organic, shade-grown coffee in town, then you're got something to talk about. Having facts, hard, solid, facts, that is where you want to come from when making value statements. What you don't want to do is use subjective superlatives. Just as deadly as objective superlatives is a missing value statement. If you leave the value statements out of your marketing copy, why bother with marketing? Just put up a sign that says "move along, nothing to see here" and call it quits. You might also think about it this way - a person who seems to know what they have to offer is more likely to get a job than a person who gives no indication that they have the necessary skills, even if the latter individual actually is the more qualified applicant for the job. Whether it's customer service, location, product quality, market surveys or something else, knowing why you have value is nearly as important as having it, as least as far as marketing goes.

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Email marketing is a tool that can be used to create stronger relationship and meet other marketing goals, including increasing revenue. With each email newsletter that you send with MyNewsletterBuilder, you can monitor open, click through and conversion rates, meaning that you are in complete control of your opt-in email marketing efforts.

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