You have a lot of factors to consider when it comes to web design; in terms of market research and, you have to base your decisions on the intended purpose of the particular website. A web designer has to figure out how to work within website parameters to achieve the company goals. Three main web design trends stand out here:
- Versatility – This is essentially a website's ability to utilize any manner of marketing plan such as back-linking or social media marketing.
- Efficiency and ease of use. If you run an e-commerce website, how easy is it for your consumers to maneuver around? How efficient is your multi-categorization? Or how good is your overall service delivery?
- Face Value: The web is all about what people think when they see your home page. Bear in mind that it is 25% harder to read on the web, and chances are, no one will take a second look at your website if it has 14 billion words on the front page. Put up some photos, maybe a video. Change it regularly.
How to achieve the best results on the design phase
First, and most importantly, you need to get people interested. You need the right information-relevance here is key. When you think about a good web design and development process, you need to build from some basic principles-Purpose and objective statements, domain information and target market information. The plan here is to blend all these design elements into a kind of action plan, and come up with a working website.
Now, your website will need to attract traffic, at some point, and with the overwhelming growth of the social media network all over the world; then this might be an avenue that you would want to explore. Social media marketing will put smack, right in the middle of mobile advertising, and with the increasing levels of mobile applications development, you might just be able to benefit substantially from it.
This brings us to a more elaborate step in the development process. Note that web design is one slight step in the interlocking web development process that includes dozens of processes and fine detailing. There are design methodologies that simply act as a guideline, by which the designer can grab a foot hold, and govern the overall use of information space and texture; this with regard to packaging and linking.
Where you need to be on the trend spectrum
The most important trend here is the rare ability to separate the design process from the implementation phase of web development. Once you've sieved through the website's basic functionality, you can now go into the nitty-gritty of it all. That involves creating a balance between user needs and performance. Although you may have to trade elements of one off for another, this balance has to be maintained to ensure that you get the right blend of both, without jeopardizing the efficacy of the final product. A good web development process will be a dab hand at helping you skip past many obvious limitations.
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