Effective Advertising with Postcard Printing

By: Sarah Blackmore


Throughout all levels of business, developing brand awareness is fundamental, whether managing a local mom and pop store, city center restaurant or worldwide manufacturer. This awareness is best delivered through word of mouth, having delivered a great service to the customer but, before that, and on an ongoing basis, advertising is key. An increasingly effective tool for this is postcard printing.

The postcard joins many other types of printed advertising to deliver noticeable, impactful and effective messages to the target audience. Working in much the same way as flyers and posters, it is similarly essential that the design of the product is gotten right. An effective form of direct marketing in particular, postcard printing should be professionally designed to promote a response.

Though more and more companies are starting to use postcards in their promotional activities, it is still one of the most innovative ways to deliver a message; to both a consumer and B2B audience. There is also unlimited potential as to what can be achieved in their design, whether delivering a very sombre corporate invitation, or announcing the bright and bold summer season.

This flexibility in professional postcard printing and design allows them to be perfectly used in any business. They are also great for just this reason when being used by individuals, community groups and organizations. For announcing carnivals and festivals, to taste fairs or yard sales, their instant appeal and effectiveness makes them perfect in any setting.

It is the design that is so important with postcard printing though, and the decision on how to deliver this needs to be done carefully. Engaging with a professional print shop at an early stage, to help perfect ideas and visions, and advise on the best materials and colors to use, can take a good project to the next level, delivering results far exceeding ambitions.

Options which are often discussed at the design stage include gloss and silk lamination, which are ideal for a more refined image. Perfect for corporate invitations and high-end wedding invites too, businesses and families can both benefit from the luxury which can be achieved.

Larger volume runs may be better suited to a more basic design, such as that provided by matte finishes. A simple yet effective option, these postcards are ideal for major direct mailing campaigns or point of sale displays in multi-locations. Once again, it shows the widespread use that postcard printing can have today.

There are also options which employ more environmentally friendly methods, both in the materials that are used in print and finishing, to the materials used in the card itself. Recycled papers and cards are perfect and still deliver high-quality products, which also advertise that a company cares for the planet.

Whatever method, material or message is being delivered, modern postcard printing and design can provide a winning option. Quick and effective to design and deliver, easy to store on or off-site, and the perfect tool in any setting, they offer an innovative and flexible tool for businesses throughout the US to advertise.

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Sarah has over 20 years’ experience in the print industry working for various print shops in New York, and has hands on experience with flyer printing and postcard printing. She writes for Minuteman Press, a global printing franchise: www.shop.minutemanpress.com

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