Exactly how many people are visiting your website
How long they are staying on your site before they move on
Exactly where those visitors are coming from, each day
How much of your website traffic is repeat visitors
The exact paths people take as they click their way through your website
Here is what I am getting at
If you do not know your visitors, it makes it very difficult for you to improve the performance of your website and turn more visitors into customers AND get more quality traffic. For the simple reason that you are effectively working blind.
Without knowing how people visit your site and what they do on your site, any attempts at growing your traffic and improving the profitability of your website is working with one armed tied behind your back, at least.
And unfortunately the web stats that come with your web hosting are generally not enough these days.
Depending on your web host, chances are you've either got Webalizer, Analog Stats, or AWStats installed on your server. Here's how that software works
It takes the raw unreadable to the human eye information your web server stores of everyone that visits and presents this in an easy to understand way.
Unfortunately, due to a number of technical reasons, this information is often presented in quite an inaccurate way.
And in my personal experience, these software packages do not present this information in a particularly helpful way either for someone trying to improve the conversion ratios and profitability of their website.
What I personally do, and what I would suggest you do is use a Tracking Solution that accurately tracks and reports all your visitors in an easy to read and understand way. These solutions come in two forms Software and Services
Both these options have their pros and cons, but what they both do very well is present exactly what is happening on your website right up to the minute, and in a way that is very helpful to you for making good and profitable decisions for your business.
To start with here s software solution you can install and use for free on your website
Now before you go and install it, you should of course be familiar with installing software on your server. If you are not comfortable installing software on your website, a tracking service which I come to in a moment would probably be best for you.
And it is also important to note that installing software on your website can often put
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