Discount Deals in UAE - Know the Other Side!

By: Harryjhonsan


Dubai, being a tourist attraction, is a busy state. People like visiting UAE whenever they find chance to do so. There are always many people seen on the roads, shopping malls, hotels and other public places. Not only that, Dubai has also become a business hub. Entrepreneurs from all over Asia are moving to settle in Dubai in high ratio. No matter it is the financial crisis of their personal family or business entities or the overall economic downfall of the country they are coming from, UAE seems to be the most convenient option they can find. Since, there is a high margin of having new customers and maintaining the clientele in Dubai, because of the huge population there, many multinational organizations take this as an opportunity to boost up the three Ps of their marketing campaigns. Dubai, UAE is the “place” they find suitable for the “promotion” of their “products”. Many brands offer discount deals in Dubai, because the high demand over there provides them with a high sales turnover. The discount deals create hype among the consumers and make them purchase in a higher ratio. , these deals may be for any purpose or of any kind.

Types, purposes behind discount deals

These may be seasonal i.e. identifying a particular season as beneficial in bringing the sales turnover. These deals may also be for promotional objectives i.e. to promote a particular product or range of products, in order to create awareness about it and increase its acceptability among the target consumers. Many brands, be it the cosmetic brands, the automobiles, the electronic appliances and every category of products and services offers discount deals in UAE, at least once in a year or once in a season. When prices go down, the sales probability doubles. Many promotional campaigns are seen on cosmetic brand in areas like Dubai and UAE. Offers like these are mostly multi-purpose, multi-tactic. Such offers are seasonal as well as promotional. They offer discount rates in a season when more sales are foreseen and do so for promotion of their brand as well. However, the discount deals in hotels and recreational places of Dubai are purely seasonal ones. When vacation season is on, all of the hotel services in Dubai come in a competition in offering their discount deals. Every hotel tries to come up with a better deal than the rest. This happens to be the beauty of these deals- in their own rivalry among the competitors; the ultimate advantage is for the consumer.

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