Of course there are always different elements that cause anything to be successful, such as a Squidoo lens, but the one thing you want to focus on is search engine optimization. This article talks about ranking Squidoo lenses, and if you have some made already then it is worth a read.
If you are new to writing with SEO in mind, then to start you will want to include your primary keywords, or phrase, within the early part of the very first paragraph and bold the phrase. Do you understand why this is important? Naturally, you want to rank for this phrase, and whenever your lens is shown in the search engines, this particular phrase that is in bold will display. The search engine bots will have an easier time figuring out the meaning or topic of your article. Naturally, even if you are on the first page at the top, it is necessary for your listing to make people click on your listing. We all need as much help as possible in our efforts, and this is one more thing that will help you.
Once you get your lens setup for SEO, then it is just a matter of making sure each new article is taken care of as well. Sites and blogs require a lot more on-page effort than your lens every will, so that is a good thing. If you notice under the 'stats' section of your Squidoo lens, you'll come across another tab that says 'Traffic'. That is how you can discover all those unique keyword phrases your visitors typed into the search engines to find your great Squidoo lens.
What is the point of knowing that information? Writing new lens content is a great idea as well as is building a lens off those keywords.
There's no reason why your lens won't rank high if you focus on getting a few solid backlinks to it. You could call effective backlinking the backbone of achieving higher rankings with Squidoo. As you know, there are many types of backlinking solutions available to you, so you choose which one appeals the most. There are many ways you can achieve this, but the higher quality method you choose, the better.
How you want to approach getting your backlinks is totally up to you, of course. Once you begin, then never let up because that is what will separate you from a lot of others. Never neglect your basic on-page optimization, and do not forget about putting images and using alt syntax if available. The above article clearly shows that getting your lens ranked high is just a matter of knowing how to handle various elements and bring them together.
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