Deliver the Right Message with Postcard Printing

By: Robyn Marquand


At every level of business, raising awareness is essential to success. This is true for a local shop, restaurant, supplier or multinational company. In order to increase an image and get noticed, advertising and marketing are essential components. A great way to do this is with a postcard, but printing and designing them in a professional way is key.

In essence, a postcard is like any other form of advertising be it a poster, a banner, flyer or leaflet. As such, it is essential that the message delivers the relevant details in the right way. As a form of direct marketing, one important factor to consider is that the design, layout and imaging be instantly eye-catching. It is because of this that professional postcard printing and design is a sensible idea.

Postcards are still a very innovative way for a business to get their message out there, and there are few limitations as to what can be included in their design. At the most corporate level, they can deliver a professional and formal address to the client. However, such is their flexibility, professional postcard printing and design can also be ideally created with a fun element to them.

This makes them ideal for use for any type of business, which includes local companies offering services to the community. Indeed, for sole traders they are ideal to be used for targeted campaigns in the local area. They are also ideal for being put on display at point of sale, used to put through the letter boxes of houses and apartment blocks, or simply used to advertise services and goods in shop windows.

There is also an extensive range of options when it comes to choosing how to present the postcard. Many companies find that a simple, uncluttered approach is best. Others decide that a very colourful and image-rich postcard-printing approach is better suited. With a professional consultation, such options can be thoroughly discussed and tailored to deliver the best solution.

Popular options for the finish of postcards includes silk and gloss lamination. These are perfect for really delivering a refined message. Such a luxurious finish could well be just the thing to invite friends and family to a wedding, or other special event, for example.

Alternatively, simple matte finishes can be provided, which are tailor made for more limited budgets and large volume runs. Double-sided postcard printing is also available and different thicknesses of card can be used. Recycled card can also be used. Postcards are perfect for those companies really wanting to improve their green credentials and be unique.

Modern-day equipment and design processes also allow for postcard printing to be completed from initial design to final delivery quickly. This is ideal when a campaign needs to be quickly put into action, or when a business needs to take advantage of fast -moving events in the local area. Easy to store and perfect for use in any environment, it is little wonder that postcards are increasingly seen as an essential advertising tool.

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Robyn has worked in the print industry for various printing companies for many years, and writes extensively for Minuteman Press in Australia. Find out more about postcard printing and other printing services at www.minutemanpress.com.au

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