Tapes serve different purposes. There are packaging tapes, measuring tapes, barrier tapes and so on. A custom printed tape can enhance its usefulness as when the Police barrier tape carries the printed message 'Do not cross the line'. They might even be essential for the tape's intended function as in the case of the measuring tape that is printed with units of length.
We are concerned here, however, with custom printing of tapes for business purposes. Companies can for example, use packaging tapes and barrier tapes for brand building and other promotional purposes.
Custom Printed Tapes for Packaging
Packaging tapes are used when a product needs to be packed in cartons or paper packages before shipment. The tape goes wherever the package goes, and can act as a messenger for the company's messages.
The message can differ in its intent. It might just consist of handling instructions as when it says 'FRAGILE'. It can serve as a label, say, 'REJECTED' in bold red. It can identify the product in the package.
The one message that all marketing oriented companies will want, however, is a brand-building or promotional message. Custom printed tapes with the company's logo, name and contact details can help create brand recognition. Where space permits, as in the case of the wider gummed paper tapes, even product advertisements can be accommodated on the printed tapes.
The advantage of custom printing of packaging tapes with brand-building and other promotional messages is that many people see it during its transit. Many of them might be interested in the product and can become customers.
And at the destination, a high quality packaging tape with high quality printing can impress the customer, and reinforce the company brand in his mind.
Custom Printed Barrier Tape
Barrier tapes are used in public places. They have attention-catching designs, and are comparatively wider. When used by governmental agencies like the police department, the tapes typically carry such messages as 'Don't cross the line' warning passersby that the enclosed area is a restricted place, such as a crime scene.
When used by companies at worksites and outdoor events, barrier tapes, like other custom printed tapes, can serve as brand-building and business promotional media. Their public location, highly visible patterns and wide printing areas make them ideal for these purposes. For example, a wide yellow tape that carries a quality printed company logo, name and contact number will be highly visible.
When erected at worksites, the tapes come to be associated with performance. Observers will become aware that the company is a performer, not just a talker.
Properly used, custom printed barrier tapes can also serve a promotional function at outdoor events and campaign venues.
Custom printed tapes can serve a strictly utilitarian function, like the packaging tape that highlights package handling instructions or a barrier tape that warns passersby not to cross a line into, say, a crime scene under police control.
From a business point of view, it is the brand building and promotional aspects that might be more important. Custom printed packaging tapes can carry the company logo, name and contact number during its transit. Custom printed barrier tapes at public locations can catch the eye of the passersby with their arresting designs, and project the company brand or promote its product.
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