Modern Logo designs and Culture:
Last day my boss was telling another employee that the clients have loved the new logo that he drew for them. Later, when I asked him what type of logo he drew for them? He answered that he included a little Indian culture in that logo design. Because ‘Holi’ is coming in few days and the company was also from India.
This idea then struck me that why not I write an article on this topic? It’s not an old one and I haven’t seen any article on internet concerning this specific topic. So, here I am writing on the topic
Influence of Culture on Logo:
Culture as we all know is different for different tribes. These tribes formed different nation states and the culture expanded.
Now, in this era of globalization when westernization is on the rise people including CEO’s of different companies are getting sensitive about their basic values. They want to depict their nationality in their icons and logos. That is why they try to make those types of logos that are most nearest to their culture.
The traditional Style:
A secret about logo is that these logos are inspirations that are taken from symbols. These are not just any symbols but have deeper meaning related to culture of every society For example the Ying Yang theory of balance and equality. And many others are there, for example the scenery that we use in our landscape logo designs are also inspirations by deeply in carvings of old people. And yet we call them the modern logo designs.
Why companies are changing their tastes?
But a point that should be researched is the changing scenarios of companies. Why are they changing their tastes and ways? What I know is that companies only seek profit… but here the scenario is turning towards more of east India company sort of companies that want their traditions their ways to stay with them where ever they go.
No wonder why there is China town in Newyork…
If I talk about the outcome as in positive sense then yes, it’s a positive step by companies to promote their nationalism abroad. While in other sense it’s also a threat by companies and will lead to more rationalized approach in nations.
But any assumptions without research are waste and sometime more dangerous. So, we can conclude that more research is needed in this area.
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